ZIPSPROUT PROFILES EAST COUNTY MAGAZINE

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East County News Service

April 20, 2016 (San Diego’s East County) – Zipsprout.com, a national company that puts the "roots" in grassroots marketing, has published a profile on East County Magazine.

Author Megan Hannay writes: “The demise of traditional journalism is a topic of unending fascination for me. Personally, I love a good story, and it’s sad to see so many tales go untold for the sake of another “which cat breed are you?” quiz. Professionally, as a strategy manager for an agency with PR clients, I feel a responsibility to remain on top of industry best practices, and with a decrease in journalists, the chances of local coverage for a brand’s community-oriented story also go down. For these reasons, I’m equally excited to see new forms of local storytelling grow, they be via podcasts, websites or startups. And I’m especially intrigued by nonprofit outlets, such as East County Magazine.”

The story traces our roots, the growth of our independent community news site, the benefits of digital journalism, and "funding the facts."

Check out the  full article, titled “East County Magazine –When not-for-profit journalism captures untold stories,”  by clicking here.


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