branding

MARKETING MATTERS: BRANDING—WHO DECIDES WHAT YOUR BRAND IS?

Tips and tricks for business success and growth

By Rama Beerfas

July 1, 2014 (San Diego’s East County) –  Establishing a business, getting the word out, becoming a recognizable entity in the community/area/region/nation/world -  that's how a business becomes successful. In a word - branding.

How exactly, though, do you define a "brand"?