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July 6, 2010 (Washington D.C.) -- The U.S. Department of Health and Human Services on July 1st unveiled an innovative new on-line tool aimed at helping consumers take control of their health care by connecting them to new information and resources to access quality, affordable health care coverage.


Called for by the Affordable Care Act, is the first website to provide consumers with both public and private health coverage options tailored specifically for their needs in a single, easy-to-use tool. helps consumers take control of their health care and make the choices that are right for them, by putting the power of information at their fingertips,” said HHS Secretary Kathleen Sebelius. “For too long, the insurance market has been confusing and hard to navigate. makes it easy for consumers and small businesses to compare health insurance plans in both the public and the private sector and find other important health care information.”


The website is the first central database of health coverage options that combines information about public programs, from Medicare to the new Pre-Existing Conditions Insurance Plan, with information from more than 1,000 private insurance plans. Consumers can receive information about options specific to their life situation and local community.

In addition, the website will be a one-stop-shop for information about the implementation of the Affordable Care Act as well as other health care resources. The website will connect consumers to quality rankings for local health care providers as well as preventive services.

“This website is unlike any government website you have ever seen or used before,” said HHS Chief Technology Officer Todd Park. “It was developed with significant consumer input and is remarkably easy to navigate. This is despite the sheer volume of content it offers consumers: billions of health care choices through the insurance finder and more than 500 pages of new content, all of which is designed to grow with ongoing consumer feedback and as our health care system improves.”

As the health care market transforms, so will In October, 2010, price estimates for health insurance plans will be available online. In the weeks and months ahead, new information on preventing disease and illness and improving the quality of health care for all Americans will also be posted. The website also includes a series of opportunities where users can indicate whether pages were helpful to them and we will continue to seek user feedback to grow and strengthen the site.

“People need to see what choices are offered, what options cost, and how coverage works in practice,” said Karen Pollitz, Deputy Director for Consumer Support, Office of Consumer Information and Insurance Oversight. “Today takes an important first step in that direction. In the coming months and years, we will add pricing and plan performance information so that consumers can see and understand and make meaningful choices about their health coverage.”

Editor’s note: East County Magazine would like to hear from local consumers who use the new website to learn whether it was helpful in assisting you to find insurance. Tell us your experience!

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useful website

I found out about from your e-zine and I'm happy I did because it saved me at least 4 hours of browsing the web in search of the best health coverage option. I'm a professional bodybuilder and I use anabolic steroids, do you think this will affect my chances of finding good and affordable insurance?

nice post

I thought it was going to be some boring old post, but it really compensated for my time. I will post a link to this page on my blog. I am sure my visitors will find that very useful Ielts


HELLO GUYS that is a good initiative, cause it will be a blessing to the community hope to get more from u. we could also share more ideas concerning health on

Tiens Health

It's a good idea, people always need what choices are offered, what options cost and how coverage works in practice. I agree with the Deputy Director for Consumer Support Karen Pollitz