SUPPORT LOCAL MERCHANTS ON SMALL BUSINESS SATURDAY NOV. 24

November 13, 2012 (San Diego’s East County)—Small Business Saturday aims to help support local merchants in communities across America.  This year, Saturday November 24 is Small Business Saturday-sandwiched between “Black Friday” and “Cyber Monday.”

The Small Business Association and American Express urge consumers to support participating businesses in your community. Qualified small businesses can get free online advertising and marketing materials. 

Last year, more than 100,000 people participated.  Find more information at www.shopsmall.com and scroll down for additional details on how you can participate.

For shoppers

• Find participating small businesses in your area

For small business owners

• Get advice on how to prepare for the holiday season on the SBA’s Small Business Matters blog:
  • 6 Ways to Maximize Your Return on Sponsoring or Hosting Holiday Events
  • 7 Holiday Marketing Tips on a Limited Budget
  • 5 Things to Know Now About Hiring Temporary Workers for the 2012 Holiday Season
• Get free Small Business Saturday® marketing materials - including sample posters, press releases, and social media updates
• Join Small Business Saturday® on Facebook and spread the word on other social media