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By Mimi Pollack
December 26, 2014 (San Diego’s East County) - Have you seen them? I saw my first one last week in La Mesa. They really do catch your eye. They are the billboards the San Diego Humane Society has put up all around town, and they are also an effective public relations tool.
According to Kelli Schry, the public relations program manager, the SDHS decided to put up five signs around town. They rotate them every few weeks.
Schry states, “The purpose of the billboards is to help increase awareness of pet adoption. Our hope is that more people will consider pet adoption and think of shelter animals when they're looking to add a pet to their family. There are 45,000 homeless pets entering San Diego shelters each year, and we're committed to saving all of them. Every animal adopted makes space for another homeless animal that is in urgent need of help. So we've been putting a big emphasis on increasing adoptions through these billboards and monthly adoption promotions to keep pet adoption top of mind in our community!”
The signs are another effective way to remind the public that if they are thinking of getting a pet, they should go to a shelter first to find the perfect fuzzy companion to take home.
There are three main campuses, plus numerous off-site locations, including one at the Petco in El Cajon located at 540 N.2nd St.
Mimi Pollack is an ESL teacher at Grossmont College and a free-lance writer.
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