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January 31, 2010 (Santee) – The owner of Smokin’ Joes Barbecue in Santee made a whole-hog effort to please guests at the grand opening of his new restaurant yesterday. After slow-roasting a whole pig on a spit, Joe Jones and his restaurant crew served up succulent results to a hungry crowd lined up for “pig pull” samples.


“This is a 65-year-old recipe,” Roy Landers, Joe’s brother, confided. Joe started cooking at age 11, learning a secret recipe from his grandparents in Mississsippi. The down-home, old-fashioned recipe features an all-natural mixture of herbs and spices rubbed into the meats for maximum flavor. “Joe’s basic theme is low and slow,” said Landers.

Smokin’ Joe recalls, “I listened carefully when my grandfather told me how to blend the special ingredients that make this sauce a one-of-a-kind experience. My grandfather always said,"Always use the best."

Smokin’ Joes International BBQ Sauce is sold in 38 states. “We’ll probably be in Costco soon,” Landers noted. Sauces are available in four varieties: mild, spicy, hot, and low carb.

In January 2008, Smokin’ Joes opened its first restaurant at 888 Euclid Street in San Diego. The Santee restaurant, located at 205 Towne Center Parkway, celebrated its grand opening with a ribbon cutting by the Santee Chamber of Commerce. The company has a third location at 14034 Poway Road in Poway.

The company also sells barrel and kettle-style barbecue smokers for fans who want to cook up their own barbecue favorites at home.

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