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August 13, 2009 (San Diego’s East County) –East County Magazine (www.eastcountymagazine.org) and Viejas Fire Department announce a partnership to improve wildfire and emergency notification for all San Diego County residents.


“We are pleased to partner with the East County Magazine on the wildfire alerts,” said Viejas Fire Chief Don Butz (photo). “Viejas tribal members have worked on the front lines of fire protection for many generations, and helping to provide these wildfire alerts once again demonstrates the tribe’s continued commitment to protecting the safety of area residents, both on the reservation and off. We look forward to working with East County Magazine to increase the visibility and effectiveness of the Viejas Wildfire Alerts and create another valuable public safety resource for communities throughout San Diego County.”  Click here to sign up for free wildfire alerts and East County news.


East County Magazine editor and founder Miriam Raftery observed, “East County Magazine is pleased and proud to welcome the Viejas Fire Department as title sponsor of our wildfire and emergency alert service. The Viejas tribe has a long, strong history of firefighting in our region and a proven dedication to keeping people safe not only in their own community, but throughout San Diego County. In addition to creating Viejas Fire Department several years ago, Viejas has generously provided fire protection to neighboring communities, donated funds for purchase of fire trucks and fire stations, and hosted an interagency training program for all firefighting entities in our region.”


Having the backing and resources of Viejas will enable East County Magazine to strengthen its existing emergency alert service’s reporting capabilities, expand a network of participating emergency responders, and increase outreach to the community about this free and potentially life-saving public service, Raftery added.


A special new logo has been unveiled, which will be added to the wildfire alerts and homepage in the near future.


About East County Magazine and the wildfire/emergency alert service


East County Magazine is an independent community online media outlet published by the nonprofit 501c3 Heartland Coalition. East County Magazine has had over 5 million hits to our website since launching in September 2008. The regional publication covers news, views and events east of I-15. Wildfire and emergency alerts cover regional emergencies throughout San Diego County and can reach people via e-mail even when phone lines or cell phone towers have burned down. Subscriptions to East County Magazine’s wildfire/emergency alerts and weekly e-newsletter are free. To sign up, visit www.eastcountymagazine.org and click the “subscribe” link at the top of the website; all that’s required is your name and e-mail address .


About The Viejas Band of Kumeyaay Indians

The Viejas Band of Kumeyaay Indians is a sovereign Nation whose people have inhabited the San Diego County area for thousands of years. The 1,600 acre Viejas Indian Reservation is located near Alpine, California, approximately 35 miles east of San Diego. Viejas Enterprises operates the tribe's business entities, including the Viejas Casino ~ Viejas Outlet Center ~ Viejas Entertainment & Production~ Three Fires LLC and Four Fires LLC, two partnerships that have developed hotels in Washington, D.C. and Sacramento, California~ Borrego Springs Bank~ three radio stations and two RV parks. For more information, visit http://www.viejasbandofkumeyaay.org.


To sign up for our free wildfire/emergency alert service and free weekly e-newsletters, click here