By David R. Shorey, East County Program Manager, Institute for Public Strategies

April 14, 2021 (San Diego) - Now that San Diego County has entered the Orange Tier, East County bars are opening and restaurants are expanding their operations. While this gives the food and beverage industry an opportunity to bounce back from extended pandemic closures, we have to be vigilant about the overservice of alcoholic beverages. It may be tempting to encourage an extra drink sale here and there to recoup some of the lost business revenue, but continuing to pour for customers who are clearly intoxicated or selling to the under-21 crowd isn’t helpful to the customer or the business.