By Sarka-Jonae Miller

August 26, 2015 (San Diego) -- “How is it possible to acquire genuine reviews for a book when most reviewers want FREE books to review? If a reviewer has a Free book have they been compromised or influenced to provide a good review? I have been approached by fellow authors requesting reviews on the understanding of you scratch my back and I will scratch yours! I have of course turned down all such requests! Over the past few weeks Amazon has started to address this issue by removing reviews that they consider to be inappropriate or not genuine or verifiable. I would be most interested in your understanding of the current and future book review process.” - Mike Wilkins

Let's first address the idea that a free book automatically means a positive review. That is not the case. Any author who has run a successful giveaway knows that you're more likely to get negative reviews than positive ones from people who download free books.