September 24, 2012 (Washington D.C.)-- Did you know that if you live in a certain town or view certain websites, or if you use a Mac instead of a PC, you could be paying more when you shop online? Most consumers are unaware that Internet companies are now adopting a practice known as “dynamic pricing.” Without their knowledge they are using consumers’ personal information - including browser history or IP address– to alter the price of the products.
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