Parkway Plaza in El Cajon is Local Westfield Shopping Center

Los Angeles - (5/3/11) – Westfield announces the third year of its highly successful Westfield Family program, the free membership program that enhances and energizes the family shopping experience by bringing family-friendly activities and events, money-saving promotions, and convenient amenities offered exclusively at Westfield Shopping Centers.

Now offered at 30 centers across the country, the Westfield Family program will continue its successful and popular program elements that make shopping fun and easy for families, including the Monthly Retailer Calendar highlighting family retailer events, promotions and offers; family-friendly retailers, eateries and amenities at each center; and Westfield Family Events offered at select centers.

New this year to Westfield Family are Westfield Family Fun Days, two free activities per month geared towards children ages 2-5 and their caretakers. At each themed Fun Day, kids will be able to create a craft with their parent, have a snack and learn more about the theme of the month through read-aloud story time. Westfield has increased the scope and capacity of the activities, and moms will receive a Westfield calendar featuring educational tips and ideas based on the month’s theme. The program began in April with “The Great Outdoors,” and continues in May with “Get Fit.”

Alan Cohen, Westfield’s Executive Vice President of Marketing says “We are enhancing Westfield Family this year by providing more events and activities,  showcasing our commitment to the families that make up such a strong segment of our shopper base.”

Signing up for the program is simple and can be done online (www.westfield.com), through a mail-in postcard, at the Westfield Concierge or management office, or at any of the Westfield Family events.

For more information and updated information on Westfield Family activities, promotions, and services, visit www.westfield.com.