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MARKETING MATTERS: MARKETING WITH EVENTS

 
Tips and Tricks for Business Success and Growth
 
by Rama Beerfas
 
May 4, 2012 (San Diego’s East County) –  A powerful marketing tool that can elicit tremendous results when planned correctly, or can cause unexpectedly bad ramifications, is event marketing. This can be anything from an open house to a party to a sponsored stage event to a pop-up sampling and more.

AMERICAN TRIVIA: IT'S A GRAND OLD FLAG

 
May 4, 2012 (San Diego) -- San Diegans Richard Lederer and Caroline McCullagh are the proud parents of a bouncing baby book, American Trivia: What We All Should Know About U.S. History, Culture & Geography (Gibbs Smith Publisher, 2012). Over a span of a year, the co-authors will share with you their journey through American history. You can order inscribed and signed copies of the book by writing to richard.lederer@pobox.com.

 

AMERICAN TRIVIA: HOW AMERICA GOT ITS NAME

 
April 27, 2012 (San Diego) -- San Diegans Richard Lederer and Caroline McCullagh are the proud parents of a bouncing baby book, American Trivia: What We All Should Know About U.S. History, Culture & Geography (Gibbs Smith Publisher, 2012). Over a span of a year, the co-authors will share with you their journey through American history. You can order inscribed and signed copies of the book by writing to richard.lederer@pobox.com.

 

SYLVIA’S SOAPBOX: THE WAR ON POOR AND NEEDY WOMEN ONLY; THE REST OF US ARE FINE

 

By Sylvia Hampton
 
April 27, 2012 (San Diego’s East County)--The current “war on women” is really nothing new. Like all wars, its root causes are money and power. Eve was blamed for the “fall of man” in the Bible so it was easy for the early Church to keep women “in their place” as temptresses and troublemakers. Which meant that it was OK for the men to have all the power and control all the money. But the one thing they could not control was the key to the future---childbirth. And so women are today, as usual, fighting to control when they will become pregnant and have children. Especially if they have little or no money. How dare they.

 

BIRD TALK: THE DOUBLE-CRESTED CORMORANT

 

By Greg Dunne
                                                
April 27, 2012 (Lake Jennings) –The Cormorant is a silly bird. That’s what I named my favorite photograph of the Cormorant, which I  entered in the Lake Jennings photo contest.  My photo received an honorable mention and will receive a ribbon, which I will proudly display on my desk. Before I provide more information on Cormorants—including why they are silly birds-- I would like to mention a few words about the rangers and staff at Lake Jennings. 

 

HOME VIDEO HERALD: ...TICK...TICK...TICK... (DVD)

By Brian Lafferty

 

April 24, 2012 (San Diego) – Alfred Hitchcock once opined that a great film requires three things: the script, the script and the script. I would also add a fourth element, the title. A movie’s title need not be catchy, but it must hook the potential moviegoer while describing what it’s about. It could be as simple as Titanic or it could be as long as The Englishman Who Went Up a Hill But Came Down a Mountain.

 

HOME VIDEO HERALD: MONEYBALL (DVD)

By Brian Lafferty

 

April 24, 2012 (San Diego) – As a die-hard San Diego Padres fan, I sympathize with Billy Beane, the subject of Moneyball. I can understand the frustration with the financial constraints that can befall a small-market team like the Oakland As. It’s unfair that the New York Yankees and Boston Red Sox happen to be situated among the nation’s top media markets and can afford to spend ample amounts of dollars to lure in free agents.

 

REVAMPING THE RADIO DIAL: MORE LOCAL PROGRAMMING ON THE HORIZON

San Diego Community Radio Project also gets set to launch from Descanso; seeks funds and volunteers
 
By Miriam Raftery
 
April 21, 2012 (San Diego’s East County) –“Every once in a while, government does something that is not only good news, but refreshing,” local author and former public radio producer Walter Carlin said of last month’s decision by the Federal Communications Commission (FCC) to open the airwaves up for community radio stations, rather than reserving that space for mega-networks with concentrated ownership and opinion-shaping power.
 
The decision, however, presents a new challenge, Carlin notes. “Can and will local radio respond?”

KELLY'S TRAVEL TIPS AND TRICKS FOR PACKING

 
A color-coordinated wardrobe with pieces that mix and match, allows each item in your suitcase to do double duty. Dress in layers so you can adapt to changing temperature. Utilize accessories! 

DREAM DOGS:LOOKING FOR FOREVER HOMES

 
April 16, 2012 (San Diego's East County) -- Our little Australian Terrier is doing great learning "On Your Bed". He needs  a best friend to play ball and cuddle with. He's a 10 pound, 2 years old sturdy little guy. He is neutered and has all his shots. Another fun little guy! He would love to be the center of your universe! His goal in life is to stay as close to you as he can to his owner. This little guy seems to almost be able to read my mind. He knows what is right and wrong and does everything he can to please his owner.

ON THE SILVER SCREEN: "CABIN" FEVER

By Brian Lafferty

 

April 13, 2012 (San Diego) – The plot synopsis is the easiest part of writing film criticism. It’s also my least favorite. It puts a crimp on word counts; far too often I’ve had to jettison entire paragraphs of criticism to begrudgingly accommodate it.

 

WILL POWER COLUMNIST WILLIAM SCHWENT FOUND DEAD

"Will Power `Bill' would be the first one to say, `Never, never, never give up the fight." -- Robert Schwent

April 11, 2012 (San Diego) -- It is with a heavy heart that we must inform our readers that William "Bill" Gerald Schwent has died of a "circulatory event", his family has informed ECM. 

Known to our readers as author of the acerbic and insightful "Will Power Report"  column, Will was found by his wife, Jan, around 3 a.m. this morning. 

THE DOG BLOG: PRODUCTS THAT MAY HELP WHEN EXERCISING WITH FIDO

 

By Dawn Celapino
 
April 11, 2012 (San Diego)--Do you run with your dog?  How about kayak or surf?  I know that you don’t leave Fido at home while you are out having fun!  There is no reason not to include Fido into most of your outdoor exercise routines.  Exercising with your dog is not only fun but it creates a great bonding experience!

 

AMERICAN TRIVIA

 
by Richard Lederer and Caroline McCullagh
 
April 5, 2012 (San Diego) -- San Diegans Richard Lederer and Caroline McCullagh are the proud parents of a bouncing baby book, American Trivia: What We All Should Know About U.S. History, Culture & Geography (Gibbs Smith Publisher, 2012). Over a span of a year, the co-authors will share with you their journey through American history. You can order inscribed and signed copies of the book by writing to richard.lederer@pobox.com.

THE WILL POWER REPORT: SUPREME COURT SAYS “TAKE IT OFF!”

 
Nothing but the truth!
 
By Will Schwent
 
April 5, 2012 (San Diego)--Forget your license?  Have a misdemeanor warrant for unpaid parking tickets?  Make sure you have clean underwear. The U.S. Supreme Court has ruled that anyone arrested, even if in error, must be strip-searched. 

MARKETING MATTERS: WHEN MORE IS NOT MERRIER

 
Tips and tricks for business success and growth
 
By Rama Beerfas
 
March 30, 2012 (San Diego’s East County) –  I know a few business owners and sales people out there who seem to be addicted to the "expert" marketing or sales guru. They have made almost a religion out of following several different coaches or consultants through personal interaction and/or seminar attendance and/or reading of their books. Every piece of advice these experts dole out is absorbed like a sponge. While I applaud the enthusiasm behind this adulation, I have to wonder if these businesspeople are getting any positive benefit out of this approach. It seems to me that this is another case of too many cooks spoil the broth syndrome. 

BIRD TALK: THE AMERICAN WHITE PELICAN

 
By Greg Dunne
                                                
March 27, 2012 (San Diego’s East County)--  You might ask what a Pelican is doing inland at any of these East County Lakes: Lake Murray, Lake Jennings, Santee Lakes and Lindo Lake.  Most people associate Pelicans with the sea coast, as do I.  When I see Pelicans at La Jolla Cove it seems perfectly natural and there are always plenty of them to be seen.  Of the two species of Pelicans in our area, The Brown Pelican and the American White Pelican, it’s the American White Pelican that is frequently seen at and around our lakes in the East County.  

 

THE DOG BLOG: RATTLESNAKE SEASON HAS BEGUN….

 
By Dawn Celapino
 
March 23, 2012 (San Diego's East County) -- Do you live in a rural area? Do you hike or camp with your dog?  If so, you have to be aware that there could be rattlesnakes or other poisonous snakes on and off of the trails and could even come into your yard or neighborhood. Do you know what your dog would do if he/she saw a rattlesnake? Many dogs inadvertently get bit by just sniffing in the bushes. Some are more curious when they see one and try to get closer to get a better look. Others are completely unaware and step right over top of them.

 

ON THE SILVER SCREEN: SURVIVAL OF THE FITTEST

By Brian Lafferty

March 23, 2012 (San Diego) – The Hunger Games is gripping, emotional, and gritty. It’s Hollywood’s second great survival film after Joe Carnahan’s The Grey. On top of that, it’s an indictment on the social disparities between the elite and lower class, and on American society’s obsession with reality television.

 

ON THE SILVER SCREEN: MAD LOVE

By Brian Lafferty

 

March 22, 2012 (San Diego) – My first exposure to Vietnamese director Anh Hung Tran was in my Language of Film class at California State University, Fullerton. In this class, we had to watch at least two to three movies per week to analyze such film grammar as movement, color, rhythm, lines, space, etc.

 

POLITICAL WRANGLING: BATTLEGROUND CALIFORNIA, ENDORSEMENTS IN LOCAL RACES, & A WILD CARD ENTERS A KEY CONGRESSIONAL RACE

 

By Buck Shott
 
March 18, 2012 (San Diego) – California is shaping up as a potential battleground state in the Republican Primary. That’s right, the state known for its progressive politics and many Latino voters may be choosing a nominee for the party that’s been accused of waging a war on women and minorities.  

DREAM DOGS:LOOKING FOR FOREVER HOMES

 

March 19, 2012 (San Diego's East County) -These shelter dogs have been provided training to become dream dogs for individuals or families. This month, we have several wonderful dogs to choose from -- from pups to mature pets. This  male Basset Hound / Dachshund is 9 months old. He weighs 34 pounds and is  good with all dogs, and loves people! 

ON THE SILVER SCREEN: FAMILY "BLOOD" FEUD

By Brian Lafferty

 

March 16, 2012 (San Diego) – There is a compelling story waiting to be told in The Forgiveness of Blood. Instead, what’s left is the cinematic equivalent of an uneaten banana. It gets riper and riper, until it eventually turns to inedible mush. A two-hour missed opportunity, it never blossoms, thanks to the most inept cinematography I’ve witnessed since last year’s Incendies.

 

WILL POWER REPORT: SOLAR POWER—MONOPOLY OR FREE?

 
Nothing but the Truth!
 
By Will Power
 
March 14, 2011 (San Diego)--As gasoline approaches $5.00 a gallon, the public continues to wonder “Where’s the Solar”? The fact is Big Oil and Big Energy has been dragging their feet to keep their energy monopoly alive. 

PURPLE MOUNTAIN SAGE: CACOPHONY AND EUPHONY

 

March 13, 2012 (Boulevard) -- What is the distinction between sound and noise?  Wikipedia tells us in common use, the word noise means any unwanted sound, but sound can be desirable. Cacophony is ‘noise’ while euphony is sound.

 

LIFE ON THE AUTISM SPECTRUM: THE AGE OF IGNORANCE

By Brian Lafferty

 

March 12, 2012 (San Diego) – Have any of you encountered the **** People Say Internet meme that recently flared up on the Internet? A great friend of mine introduced me to it weeks ago. Among them are **** Rich People Say or **** Guys Don’t Say Out Loud. I’m not one to get caught up in Internet memes, so I forgot all about it.

 

ON THE SILVER SCREEN: SHOCK PARTY

By Brian Lafferty

 

March 13, 2011 (San Diego) – Everyone has the time of their lives in Project X, a comedy movie, party movie, found footage movie, and disaster film all rolled into one. I’m happy that they had fun because I didn’t. I felt like a teenager forced by his parents to attend a social gathering with people he doesn’t know and can’t relate to.

 

ON THE SILVER SCREEN: SPACE COWBOY

By Brian Lafferty

 

March 13, 2012 (San Diego) – This year I (quietly) introduced a rating system. In short, the highest rating a movie can get is an A, a D- is the lowest rating a movie can get on the basis of being bad, and an F given to films that are not only unbearably bad, but immoral, base, incompetently shot, and beneath contempt.

 

HOME VIDEO HERALD: FROM BEYOND THE GRAVE (DVD)

By Brian Lafferty

 

March 6, 2012 (San Diego) – Anthology films are like short story collections and concept albums. Like the former, they offer an eclectic selection of stories. Like a concept album, an anthology film’s stories can sometimes be connected to a certain theme or share similar qualities.

 

THE WILL POWER REPORT: COURT LIMITS FOREST SERVICE ADVENTURE PASSES

 

Nothing but the Truth! 
 
By Will Schwent 
 
February 29, 2012 (San Diego’s East County)--The US Ninth Circuit Court has invalidated an unpopular U.S. Forest Service Program called the “Adventure Pass”.  This scam charged U.S. citizens to drive, park, or hike in their own public lands and fined them if they did not buy an “Adventure Pass.”
 
Four hikers in Arizona challenged the Mount Lemmon Pass program and the court issued a scathing criticism of the double taxation of the Adventure Pass.  
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