By Miriam Raftery

December 13, 2023 (La Mesa) – La Mesa Mayor Mark  Arapostathis and Vice Mayor Laura Lothian introduced a motion at the Dec. 12 City Council meeting directing staff to terminate the request for proposals  (RFP)  for electronic billboards. By a unanimous vote, the City Council voted to reject electronic billboards and end the RFP,  following an ECM investigation that found a history of many serious traffic accidents where the billboards were proposed to be installed.

“After considering substantial citizen commentary and careful evaluation regarding this matter, we believe that the placement and installation of digital billboards in La Mesa is inappropriate at this time,” the agenda attachment for item 8.1 stated. “Therefore, rather than expend valuable staff time, resources, and effort processing the RFP, we request that the Council immediately (at this meeting) redirect staff to terminate the RFP and all related actions.”

Public records search by ECM finds 1,805 accidents, including 20 fatalities and 673 injuries from 2018 to the present

By Miriam Raftery

October 12, 2023 (San Diego’s East County) – On Sept. 27, the La Mesa City Council voted 4-1 to ask staff to prepare a request for proposals to erect electronic billboards along Interstate 8 and potentially, other areas in the city, with only  Councilman Jack Shu voting against the proposal. Shu and other opponents argued that these could distract drivers, particularly near the interchange of I-8 and State Route 125.

How dangerous is that area already? 

To find out, East County Magazine  obtained public records from  California Highway Patrol. We requested data on accidents along I-8 east and west throughout the city of  La Mesa from  Lake Murray Blvd. on the west to  Chase Ave. in El Cajon,  since one billboard site would be near the La  Mesa/El Cajon boundary.  We also asked for data on accidents on onramps connecting I-8 and SR 125.

The data reveals that from  Jan. 1, 2018 to Oct. 10, 2023, there were 1,805 accidents in those locations.  Those accidents resulted in 20 fatalities and 673 injuries.