Update: The City Council on Dec. 12 unanimously voted to reject digital billboards and end the request for proposals.
By Miriam Raftery
December 9, 2023 (La Mesa) – La Mesa Mayor Mark Arapostathis and Vice Mayor Laura Lothian will introduction a motion at the Dec. 12 City Council meeting that would direct staff to terminate the request for proposals for electronic billboards.
“After considering substantial citizen commentary and careful evaluation regarding this matter, we believe that the placement and installation of digital billboards in La Mesa is inappropriate at this time,” the agenda attachment for item 8.1 states. “Therefore, rather than expend valuable staff time, resources, and effort processing the RFP, we request that the Council immediately (at this meeting) redirect staff to terminate the RFP and all related actions.”