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MARKETING MATTERS: 5 TIPS FOR A GREAT 30-SECOND COMMERCIAL (AKA ELEVATOR PITCH)

Tips and tricks for business success and growth

By Rama Beerfas

May 1, 2013 (San Diego’s East County) – One of the workshops I am asked to present most often is "Developing Your 30-Second Commercial." Anyone who has ever attended a networking event knows that a concise, effective 30-second commercial (AKA elevator pitch) is critical. The hard part is putting one together that is concise, effective and doesn't sound like a scripted speech.

MARKETING MATTERS: PLANNING FOR EFFECTIVE MARKETING PART 2 - THE WHO

TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH


By Rama Beerfas

 

August 18, 2009 (San Diego’s East County)—Last month, we started talking about how to plan for a successful marketing campaign. We looked at the “why” of the campaign – the ultimate goal to be achieved. If you didn’t see that article, you can read it now at http://www.eastcountymagazine.org/?q=node/1610. Now, we’ll take a look at the “who” of the campaign.

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