TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH
By Rama Beerfas
March 1, 2011 (San Diego’s East County) – This is a QR code:
You’ve probably seen them on postal packages, in print ads and catalogs, even on an iPad commercial; but do you know what a QR code is and how it can benefit your business?
A QR (Quick Response) code is a two-dimensional matrix barcode that can be decoded (“read”) by smartphones that have a QR decoder app installed. Created in Japan by a subsidiary of Toyota in 1994, these codes have been commonly used there and in Europe for over ten years for a variety of purposes. In 2010, they started appearing in the US in marketing applications.