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MARKETING MATTERS: REVIEW AND REGROUP FOR 2013

Tips and Tricks for Business Success and Growth

By Rama Beerfas

November 3, 2012 (San Diego’s East County) – As we approach the end of 2012, it is time to review the year's business successes, challenges and (dare I say it?) failures. If we want to make a difference to the growth opportunities we have available in 2013, then it is critical that we evaluate what worked, what didn't, and where we didn't pursue opportunities that we should have. From that assessment, we can develop a more informed plan for the coming year that will be more likely to succeed than a plan made from hopes, dreams and wishes.

NEW SEMINAR SERIES OFFERS MARKETING ASSISTANCE TO SAN DIEGO BUSINESS OWNERS

October 18, 2012(San Diego) --  A six-part marketing seminar series directed at micro, small and mid-size business owners/managers.  The first class was a sell-out, prompting the opening of a second session on developing a marketing plan on October 25th.

"This is the time of year when business owners and managers should be reviewing the successes and challenges of the past year and putting together a marketing plan for 2013 so they can hit the ground running come January 2nd," says Rama Beerfas, Chief Solutions Specialist at Lev Promotions and seminar presenter.

 

 

Rama Beerfas, Lev Promotions' Chief Solutions Specialist and Seminar Presenter

MARKETING MATTERS: TARGET MARKET VS. REFERRAL SOURCE

Tips and tricks for business marketing success

By Rama Beerfas

October 2, 2012 (San Diego’s East County) – This is the season for me to be developing marketing plans for many of my existing clients. What I have noticed over the many years I've been doing this is that there is often confusion between the terms "target market" and "referral source." In order to market correctly, these two terms must be clearly understood, so here goes...

MARKETING MATTERS: THE POWER OF PROMOTIONAL PRODUCTS IN MARKETING

 
Tips and tricks for business marketing success
 
By Rama Beerfas
 
March 3, 2012 (San Diego’s East County) –  Marketing is any activity that furthers the cause of your business. Pretty much everything you do in business is either impacted by your marketing actions and/or has an impact on them.

MARKETING MATTERS: ARE YOU RESPONDING QUICKLY TO THEIR MARKETING APPLICATIONS?

 

TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

 

By Rama Beerfas

 

March 1, 2011 (San Diego’s East County) – This is a QR code:
 

You’ve probably seen them on postal packages, in print ads and catalogs, even on an iPad commercial; but do you know what a QR code is and how it can benefit your business?

 

A QR (Quick Response) code is a two-dimensional matrix barcode that can be decoded (“read”) by smartphones that have a QR decoder app installed. Created in Japan by a subsidiary of Toyota in 1994, these codes have been commonly used there and in Europe for over ten years for a variety of purposes. In 2010, they started appearing in the US in marketing applications.

MARKETING MATTERS: THE POST-SHOW FOLLOWUP

 

TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

 

By Rama Beerfas

 

February 1, 2011 (San Diego’s East County) – We’ve identified the three components of a successful trade show marketing plan:

 

• Have a system in place for attracting potential customers to the exhibit.
• Qualify those people who visited the booth.
• Follow up with those visitors who left contact information.

Last month, we looked at some methods to qualify the people who visit your booth as legitimate prospects. This month, we’ll explore the most critical part of the trade show process: the post-show follow-up.

MARKETING MATTERS: QUALIFYING YOUR EXHIBIT VISITORS

 

TIPS AND TRICKS FOR MARKETING SUCCESS

 

By Rama Beerfas

 

January 1, 2011 (San Diego’s East County) – We’ve identified the three components of a successful trade show marketing plan:

MARKETING MATTERS: THE PRE-TRADE SHOW PLAN

 TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

 

 

By Rama Beerfas

 

December 1, 2010 (San Diego’s East County) – We’ve identified the three components of a successful trade show marketing plan:

• Have a system in place for attracting potential customers to the exhibit.
• Qualify those people who visited the booth.
• Follow up with those visitors who left contact information.
 

The fact is that exhibiting successfully at a trade show means developing good pre-show plan to ensure that the people with whom you would most like to make contact know you will be there and have a reason to come visit your booth.

MARKETING MATTERS: THE #1 REASON BUSINESSES DON'T BENEFIT FROM EXHIBITING AT TRADE SHOWS

 

Tips and Tricks for Business Success and Growth

By Rama Beerfas

 

November 1, 2010 (San Diego’s East County) – It’s a sad, sad story and one that I have heard many times: A company spends anywhere from a few hundred dollars for a local tabletop show to tens of thousands of dollars for a national trade show and ends up with little or nothing to show for it – not even a breakeven on expenses.

MARKETING MATTERS: NOW IS THE TIME TO DEVELOP YOUR MARKETING PLAN FOR 2011


Tips and Tricks for Business Success and Growth

By Rama Beerfas

 

October 2, 2010 (San Diego’s East County) – I recently had a conversation with a contact who told me, “I need to meet with you to discuss my marketing plan for next year. I am just so busy that I don’t think I’ll have time to do it until things slow down in late December.” Of course, once “late December” rolls around, he’ll probably be too busy with holiday plans to give his 2011 marketing plan any thought either.

MARKETING MATTERS: IS GIVING HOLIDAY BUSINESS GIFTS A NECESSITY?

 

Tips and tricks for business success and growth

By Rama Beerfas

 

September 19, 2010 (San Diego’s East County) – Anyone who has known me professionally for at least the last eight months knows that I am a proponent of giving holiday business gifts for Thanksgiving rather than the more traditional time in December. I actually addressed this issue in an article in this publication in 2009 - http://www.eastcountymagazine.org/node/2201.

MARKETING MATTERS: IS SOCIAL NETWORKING A SUCCESSFUL MARKETING TOOL?

 

 

TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

 

By Rama Beerfas

 

July 23, 2010 (San Diego’s East County) – Social networking seems to be the newest big thing in the marketing world. People are spending several hours per week (or day) updating their profiles, looking for connections,  tweeting, and more in the hopes of building their businesses.

MARKETING MATTERS: DIRECT MAIL VS. INTERNET MARKETING PART 3--TRACKING RESULTS FOR INTERNET MARKETING

 

 

TIPS AND TRICKS FOR BUSINESS SUCCESS

 

By Rama Beerfas

 

July 1, 2010 (San Diego’s East County) – Last month, we looked at various internet marketing outlets. Knowing what available marketing tools exist on the internet is but the first step. If we avail ourselves of these tools, we still need to be sure that they are working for us in the way we want so that we do not invest time, energy, and (possibly) money into “solutions” that don’t work. (This really applies to any marketing tool we use – from the internet to the yellow pages to networking groups.)

MARKETING MATTERS: DEFINING THE BENEFITS IN YOUR PRODUCT

 


TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

 

By Rama Beerfas

March 1, 2010 (San Diego’s East County) – We’ve talked about the concept of selling benefits instead of features in order to give your audience the inducement to make the purchase. Now, we need to solidly define the term "benefit."

MARKETING MATTERS: TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

 

Planning for Effective Marketing – The How

 

By Rama Beerfas

 

October 1, 2009 (San Diego’s East County) - We’ve talked about the details of our marketing program: the who, what where, when and why. Those are mapped out and ready to go. Now, we come to the “how.”
 

MARKETING MATTERS: PLANNING FOR EFFECTIVE MARKETING PART 2 - THE WHO

TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH


By Rama Beerfas

 

August 18, 2009 (San Diego’s East County)—Last month, we started talking about how to plan for a successful marketing campaign. We looked at the “why” of the campaign – the ultimate goal to be achieved. If you didn’t see that article, you can read it now at http://www.eastcountymagazine.org/?q=node/1610. Now, we’ll take a look at the “who” of the campaign.

MARKETING MATTERS: TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH


Planning for Effective Marketing

 

By Rama Beerfas

 

July 1, 2009 (San Diego’s East County)—It takes many different components coming together to make a marketing campaign successful: a defined target market, an understanding of that target market, a “SMART” goal, a cohesive campaign, and, most importantly, planning. One of the biggest mistakes I see when my clients come to me for assistance in executing a marketing campaign or to purchase a promotional product for an event is the lack of planning involved. Without a cohesive plan, which includes a timeline for critical action points, only luck will save the marketing effort from becoming a failure, or worse, a black eye on the face of the company.

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