TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

By Rama Beerfas
 
February 15, 2010 (San Diego’s East County) – Anyone who has participated in a business networking event of any kind has heard about the all-important 30-Second Commercial, sometimes known as the “Elevator Pitch.” The purpose of this commercial is to make people aware of what you do and what type of business you are looking for, usually in a thirty to sixty-second timeframe.

TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

By Rama Beerfas

February 10, 2010 (San Diego’s East County) – If you’ve ever taken a sales training class, you have probably heard the features vs. benefits marketing approach. I call this technique the WIIFM Factor – What’s in It for Me. When it comes right down to it, when you are stressing the benefits, rather than the features of a particular product or service, you are telling your prospects what is in it for them when they purchase from you.

 TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

By Rama Beerfas

November 7, 2009 (San Diego’s East County) - While most people believe that the best time to give holiday business gifts is in the week or two leading up to Christmas, there are several compelling reasons to choose either Thanksgiving or New Year for business-related gift-giving.