Marketing Matters

MARKETING MATTERS: BUILDING A MARKETING PLAN?

Tips and tricks for business success and growth

By Rama Beerfas

October 1, 2014 (San Diego’s East County) –  Yes, it's that time of year again - the time to review what did and didn't work in your marketing plan in 2014 and to start building your new plan for 2015.

Here are five steps to building a strategic marketing plan for 2015:

MARKETING MATTERS: THE POWER OF PROMOTIONAL PRODUCTS

Tips and tricks for business success and growth

By Rama Beerfas

April 1, 2014 (San Diego’s East County) –  Ever think that of a promotional product as just a "tchatchke," "swag," or "stuff"? Think that they can't possibly be useful marketing tools? Well, my friend, you would be wrong!

First of all, the dare: I dare you to look in your desk, pockets, purse/briefcase/backpack, or car and not find at least one promotional product.

OK, you've looked - how many were there? Two? Three? Five? More?

MARKETING MATTERS: THE POST-SHOW FOLLOWUP

 

TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

 

By Rama Beerfas

 

February 1, 2011 (San Diego’s East County) – We’ve identified the three components of a successful trade show marketing plan:

 

• Have a system in place for attracting potential customers to the exhibit.
• Qualify those people who visited the booth.
• Follow up with those visitors who left contact information.

Last month, we looked at some methods to qualify the people who visit your booth as legitimate prospects. This month, we’ll explore the most critical part of the trade show process: the post-show follow-up.

MARKETING MATTERS: THE PRE-TRADE SHOW PLAN

 TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

 

 

By Rama Beerfas

 

December 1, 2010 (San Diego’s East County) – We’ve identified the three components of a successful trade show marketing plan:

• Have a system in place for attracting potential customers to the exhibit.
• Qualify those people who visited the booth.
• Follow up with those visitors who left contact information.
 

The fact is that exhibiting successfully at a trade show means developing good pre-show plan to ensure that the people with whom you would most like to make contact know you will be there and have a reason to come visit your booth.

MARKETING MATTERS: THE #1 REASON BUSINESSES DON'T BENEFIT FROM EXHIBITING AT TRADE SHOWS

 

Tips and Tricks for Business Success and Growth

By Rama Beerfas

 

November 1, 2010 (San Diego’s East County) – It’s a sad, sad story and one that I have heard many times: A company spends anywhere from a few hundred dollars for a local tabletop show to tens of thousands of dollars for a national trade show and ends up with little or nothing to show for it – not even a breakeven on expenses.

MARKETING MATTERS: TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

 

Direct Mail vs. Internet Marketing Part 2: Defining Internet Marketing

By Rama Beerfas

 

June 18, 2010 (San Diego’s East County) – Last column, we defined “direct mail.” This time, we will touch on the various avenues available for marketing through the internet, both paid and free.

MARKETING MATTERS: FEATURES VS. BENEFITS – WHAT’S IN IT FOR ME?

TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

By Rama Beerfas

February 10, 2010 (San Diego’s East County) – If you’ve ever taken a sales training class, you have probably heard the features vs. benefits marketing approach. I call this technique the WIIFM Factor – What’s in It for Me. When it comes right down to it, when you are stressing the benefits, rather than the features of a particular product or service, you are telling your prospects what is in it for them when they purchase from you.