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MARKETING MATTERS: THE POST-SHOW FOLLOWUP

 

TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

 

By Rama Beerfas

 

February 1, 2011 (San Diego’s East County) – We’ve identified the three components of a successful trade show marketing plan:

 

• Have a system in place for attracting potential customers to the exhibit.
• Qualify those people who visited the booth.
• Follow up with those visitors who left contact information.

Last month, we looked at some methods to qualify the people who visit your booth as legitimate prospects. This month, we’ll explore the most critical part of the trade show process: the post-show follow-up.

MARKETING MATTERS: QUALIFYING YOUR EXHIBIT VISITORS

 

TIPS AND TRICKS FOR MARKETING SUCCESS

 

By Rama Beerfas

 

January 1, 2011 (San Diego’s East County) – We’ve identified the three components of a successful trade show marketing plan:

MARKETING MATTERS: THE PRE-TRADE SHOW PLAN

 TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

 

 

By Rama Beerfas

 

December 1, 2010 (San Diego’s East County) – We’ve identified the three components of a successful trade show marketing plan:

• Have a system in place for attracting potential customers to the exhibit.
• Qualify those people who visited the booth.
• Follow up with those visitors who left contact information.
 

The fact is that exhibiting successfully at a trade show means developing good pre-show plan to ensure that the people with whom you would most like to make contact know you will be there and have a reason to come visit your booth.

MARKETING MATTERS: THE #1 REASON BUSINESSES DON'T BENEFIT FROM EXHIBITING AT TRADE SHOWS

 

Tips and Tricks for Business Success and Growth

By Rama Beerfas

 

November 1, 2010 (San Diego’s East County) – It’s a sad, sad story and one that I have heard many times: A company spends anywhere from a few hundred dollars for a local tabletop show to tens of thousands of dollars for a national trade show and ends up with little or nothing to show for it – not even a breakeven on expenses.

MARKETING MATTERS: DIRECT MAIL VS. INTERNET MARKETING PART 3--TRACKING RESULTS FOR INTERNET MARKETING

 

 

TIPS AND TRICKS FOR BUSINESS SUCCESS

 

By Rama Beerfas

 

July 1, 2010 (San Diego’s East County) – Last month, we looked at various internet marketing outlets. Knowing what available marketing tools exist on the internet is but the first step. If we avail ourselves of these tools, we still need to be sure that they are working for us in the way we want so that we do not invest time, energy, and (possibly) money into “solutions” that don’t work. (This really applies to any marketing tool we use – from the internet to the yellow pages to networking groups.)

MARKETING MATTERS: TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

 

Direct Mail vs. Internet Marketing Part 2: Defining Internet Marketing

By Rama Beerfas

 

June 18, 2010 (San Diego’s East County) – Last column, we defined “direct mail.” This time, we will touch on the various avenues available for marketing through the internet, both paid and free.

MARKETING MATTERS: TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

 

Direct Mail vs. Internet Marketing Part 1: Defining Internet Marketing

By Rama Beerfas
 

June 1, 2010 (San Diego’s East County) – There are many marketers out there who believe that direct mail is not the effective form of advertising that it once was, at least in comparison to the less expensive outlets available through the internet. The truth is that different advertising media can all be made effective if the message, positioning and targeting are done correctly.

MARKETING MATTERS: FEATURES VS. BENEFITS – WHAT’S IN IT FOR ME?

TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

By Rama Beerfas

February 10, 2010 (San Diego’s East County) – If you’ve ever taken a sales training class, you have probably heard the features vs. benefits marketing approach. I call this technique the WIIFM Factor – What’s in It for Me. When it comes right down to it, when you are stressing the benefits, rather than the features of a particular product or service, you are telling your prospects what is in it for them when they purchase from you.

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