
By Miriam Raftery
Photo: LMVA president Peter Soutowood and Councilwoman Akilah Weber, during Oktoberfest discussion
June 26, 2019 (La Mesa) – La Mesa’s City Council, majority approved a 3-year permit for McFarlane Promotions to run the city’s popular Oktoberfest in partnership with the La Mesa Village Association, which will be from October 4-6 this year.
This year’s event will include several changes including an additional beer garden that will be German-themed with traditional German music, foods, and German-costumed servers. Event-goers can still find a broader variety of music and foods at another beer garden plus food trucks that will be moved to a side street for improved flow; a total of 45 food vendors and 95 nonfood vendors will be included. There will be two kids fun zones with attractions such as a trampoline, inflatable jumps, and face painting. Wiener dog (dachshund) races, another crowd favorite, will return but be moved to Alison Avenue.
McFarlane will provide a 50% cost recovery to the city, up to a maximum of $50,000 per year. Councilmembers Kristine Alessio and Akilah Weber voted no, wanting a higher cost recovery rate in the wake of projections that the city will likely have to tap its reserves to balance its budget in the next couple of years.
Recent comments