By Brian Lafferty
April 24, 2012 (San Diego) – Alfred Hitchcock once opined that a great film requires three things: the script, the script and the script. I would also add a fourth element, the title. A movie’s title need not be catchy, but it must hook the potential moviegoer while describing what it’s about. It could be as simple as Titanic or it could be as long as The Englishman Who Went Up a Hill But Came Down a Mountain.