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BERKELEY, CALIF. (August 6, 2012) – Catalog Choice, through its Catalog Choice for Communities program, helps municipalities and their residents reduce paper waste and save costs on garbage collection and disposal. The nationally acclaimed zero-waste initiative has just announced a new effort to enable more communities to fulfill their plans to reduce waste by offering those that excel in educating and engaging their citizens about sustainability initiatives a waiver of the first-year fee for selected communities.
Catalog Choice for Communities is designed to empower county and city governments to reduce waste, save money and rid consumers of junk mail by stopping it at the source. Municipalities benefit not only from the waste diversion, but also from the galvanization of its citizens by a common irritant – junk mail. Partners in the program are able to measure their engagement with the community through customized reporting detailing the impact of the program including citizen participation, solid waste diversion, CO2 reductions and other environmental benefits.
“We’ve seen immense success with Catalog Choice for Communities over the past year and a half and we know how critical it is for our partner communities to promote the program and really get their constituents involved,” said Chuck Teller, Chief Strategy Officer, TrustedID. “We don’t want the cost to stop exceptional communities from participating. We are excited to help more California communities get started by waiving the annual fee for the first year.”
San Jose, Berkeley, Santa Monica and Pasadena, are among the California-based partners participating in the nationwide program, which now encompasses more than 15 communities across the country. Communities that work with Catalog Choice stop five times more unsolicited mail at the source than others in the U.S.
“The way that Catalog Choice works is that it’s an online portal where consumers can sign up for free to opt out of the junk mail that they no longer wish to receive. Users register and then select which companies they do not wish to receive mail from, so that they can continue to receive the mail they want but save money, paper, and time on the mail that they do not want,” said Emily Schneider with Catalog Choice. “When communities partner with Catalog Choice, Catalog Choice then provides them with a tailored website hosted on catalogchoice.org, where residents can opt-out of unwanted mail. Summary reports by zip code are shared by Catalog Choice on citizen participation, solid waste diversion, CO2 reductions and other environmental benefits. Communities that work with Catalog Choice stop five times more unsolicited mail at the source than others in the U.S”.
California communities interested in applying for Catalog Choice for Communities with a fee waiver can do so by filling out the application at http://catalogchoice.wufoo.com/forms/catalog-choice-for-communities-application/. All entries must be received by August 31, 2012. For more information on Catalog Choice, visit www.catalogchoice.org or follow Catalog Choice on Facebook and Twitter.
About Catalog Choice, a TrustedID company
Founded in 2007 to provide consumers greater control over the marketing materials that enter their mailboxes, Catalog Choice, a Trusted ID company, is the world’s largest preference and privacy portal. Since its launch, Catalog Choice has connected more than 1.5 million consumers with 4,200 direct marketing companies to process over 20 million suppression requests through free membership services, Catalog Choice for Communities partnerships and MailStop™ solutions—including MailStop Mobile, MailStop Envelopes and MailStop Shield. By reducing unwanted mail and phone books, Catalog Choice’s free and low-cost services reduce deforestation, greenhouse gases, solid waste and water consumption. Catalog Choice is part of TrustedID’s suite of services designed to protect consumer privacy, credit and identities. For more information, visit www.catalogchoice.org. Follow Catalog Choice on Facebook and Twitter.
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