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By Miriam Raftery
April 21, 2014 (San Diego's East County) - It’s not often that a multi-national corporation backs down from a strategy to save money.
But consumers have scored a win, persuading food giant General Mills to drop a controversial policy that had sparked outrage among customers and a wave of negative publicity.
Many consumers were shocked to discover that they had given up their right to sue the company unwittingly, simply by liking General Mills on Facebook, downloading coupons for products such as cereals or canned goods, or subscribing to the company’s newsletter online.
All disputes would instead have to be settled by arbitration—even if a customer was seriously injured or killed by a product.
Faced by a barrage of complaints, the company backed down--and announced it has dropped the new legal terms.
“We’re sorry we even started down that road,” an announcement from General Mills stated. The company apologized for its actions, and said it hopes consumers will continue to download General Mills coupons, visit the company’s website and social media sites.
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