East County Family YMCA’s URBAN BRANDING SEPT. 26

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Event Raises Funds for Special Programs and Projects for Local Youth and Families


September 20, 2009 (Rancho San Diego) – On Saturday, September 26, hundreds of East County residents will shine their belt buckles and don their best pair of jeans for East County Family YMCA’s annual fundraiser, The Urban Branding. The event, now in its sixteenth year, will be held in an “urban” setting at the McGrath Family YMCA in Rancho San Diego.


Since The Branding’s inception 15 years ago, thanks to the generosity of community members, sponsors, donors, and dedicated volunteers, the Branding has raised more than $1.5 million. Attendees will enjoy gourmet food and dessert provided by Sycuan Casino, hosted wine and beer, live music and dancing under the stars. Theme entertainment and games, live and silent auctions, and a grand prize drawing round out the night’s offerings.


Individual tickets are $150. Tables of 10 are available for $1,500 to $2,500. Event sponsors are also needed. The funds raised from The Urban Branding event will make more resources available for programs that continue to build strong kids, families and communities throughout East County. This includes the East County YMCA’s child care sites, more than 30 specialty day camps, swim lessons, a variety of teen leadership programs, youth sports, family events and the new McGrath Family YMCA expected to complete construction in early 2010.


To sponsor or purchase tickets for The Branding, please contact Laura Merritt, Director of Marketing and Events, East County Family YMCA at (619) 449-9622 ext. 1121 or visit http://eastcounty.ymca.org.

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