New freeway exit signs to be installed at El Cajon Boulevard on February 1
Source: Little Saigon Foundation
January 27, 2019 (City Heights) --Starting in February, commuters on I-15 will notice new freeway exit signs directing them to exit El Cajon Boulevard to reach the Little Saigon District in City Heights, San Diego. Caltrans confirmed that the signs will be set up at the transit station on El Cajon Boulevard over the I-15 North and South exits on February 1. An unveiling ceremony will be held on that day at 10 a.m. with guests including City Council President Georgette Gomez and Assemblymember Todd Gloria.
The freeway exit signs are the result of a project conceived by the Little Saigon District of San Diego as part of a larger effort to brand the Vietnamese business and cultural epicenter, and to encourage business and tourism into the neighborhood.
The Little Saigon San Diego Foundation is a 501(c)(3) non-profit organization established in 2008 to develop the Little Saigon District by revitalizing infrastructure in the district, promoting Vietnamese culture and tourism in the area, and engaging youth, residents, and businesses in civic responsibilities. The organization was also the main advocate for the formal city-recognized designation of the Little Saigon Cultural and Commercial District in 2013.
The signs were first introduced to the California Legislature in Assembly Concurrent Resolution 173 on February 9, 2018, by Assemblymember Todd Gloria, in collaboration with Senator Toni Atkins, Assemblymember Shirley Weber, and Assemblymember Lorena Gonzalez-Fletcher. Costs for the cultural landmark signs were covered by the Little Saigon Foundation, which petitioned Little Saigon District businesses for contributions and donated funds raised from their annual Lunar New Year Tet Festival, which coincidentally will also be held this weekend, February 1-3, at SDCCU Stadium.
The freeway signs are expected to be a major focal point of this year’s festival, which will celebrate the Year of the Pig. Organization leaders hope the buzz surrounding the installation of the signs will encourage community residents and guests who may not be familiar with the area to visit the festival to learn more about the Vietnamese community while enjoying an array of Asian food, cultural art installations, nonstop live entertainment and carnival rides.
Learn more: http://lunarnewyearfestival.org