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March 2, 2010 (Alpine) – A ribbon cutting today heralded opening of the new Chico’s store at the Viejas Outlet Center in Alpine. This is the first outlet store in San Diego County for Chico’s, an upscale women’s clothing and accessory retailer with 600 stores nationwide. Representatives of Chico’s, Viejas Outlet Center and the alpine Chamber of Commerce were on hand to celebrate the occasion and welcome customers.


The Fort Myers, Fla.-based Chico’s operates over 600 boutique and 40 outlet stores in the United States, offering a line of casual, professional and dressy women’s clothing, accessories and gifts, targeting women about 30 and over.


“Chico’s is a wonderful addition for our customers,” said Viejas Outlet Center Marketing Manager Nancy Kennedy. “Chico’s will complement our other apparel and accessory offerings, such as Polo Ralph Lauren, Guess, Gap, Nine West, Eddie Bauer, Coach and Wilson’s Leather.”


The opening of the Chico’s store builds upon recent retail and entertainment momentum at the Viejas Outlet Center, including the opening of Viejas Bowl, a new boutique center; the Fun Zone arcade; the newest official California Welcome Center, and the expansion at Rue 21 to almost 5,000 square feet.


Located at 5005 Willows Road in Alpine, Calif., Viejas Outlet Center features 255,000 square feet of shopping space and is home to more than 50 of America’s favorite brand namesFor more information on Viejas Outlet Center, visit or call 619-259-2070.


For more information on Chico’s, see You can also get coupons at

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