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Runway Shoes & Accessories is Rancho San Diego’s newest fashion bargain retailer

By Reema Makani Boccia

February 11, 2018 (El Cajon) - Rancho San Diego’s retail offerings have expanded with the recent addition of the fashionable Runway Shoes & Accessories. The boutique is locally owned and operated by an East County family, and features head-to-toe merchandise for any fashionista on a budget.

Conveniently located at 2518 Jamacha Rd. (next to Ross in Rancho San Diego), the upscale looking boutique features displays with arrays of jewelry, make up, shoes, purses, clothing and holiday trinkets. The store décor is modern, trendy and very inviting, and offers a wide selection of styles for every taste.

“Runway carries many of the same products as major retailers at a fraction of the price,” said Runway owner Diana Dallo. “Because of our relationships with vendors, we negotiate very competitive pricing and pass along the savings to our customers, relying on volume for our business model.”

The store is impeccably laid out, and makes for a seamless shopping experience because all prices are consistent:

  • Jewelry: starting at $1.50
  • Make Up: starting at $1.50
  • Shoes: $10
  • Boots: $20
  • Dress Boots: $30
  • Purses: $20-$40

“We know everyone is busy, and we wanted to make the customer experience as streamlined as possible, and part of that is knowing exactly how much an item will cost before you even approach the section,” said Dallo. “We love when people peruse the store, and we take the guess work and price anxiety of picking up something you like and dreading reading the price tag. At Runway, you can pick out whatever you like and love it more because you’re getting a great deal to boot!”

Whether shopping for a fun night on the town or looking for a gift, Runway carries everything from fashionable shoes to accessories to make up at a significant discount.

“People are shopping local when they shop with us, supporting a local family and the East County economy,” said Dallo.

For more information, visit www.Runwayshoessd.com or call 619.344.0808.

View the attached coupon for a free gift for ECM readers!