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February 4, 2010 (El Cajon)-- Martin Atkins could be the definition of entrepreneurial activity in cultural arts endeavors spanning genres, borders and industries. For over three decades, the producer, drummer, and documentary filmmaker has been at the cutting edge of the entertainment industry, says Pat Seltzer, chair of the performing arts college at Cuyamaca College.
Atkins will present a free Tour:Smart seminar on February 10, 2010 at Cuyamaca Community College at 11:00 a.m. (PST). Praise for his Tour:Smart seminars and book have been widespread. For example:
- Martin Atkins is the best speaker on the planet.” – Paul Natkin, Chicago Music Commission
- "ATTENTION ROCK BANDS: THIS IS YOUR OWNER'S MANUAL" – Joel Selvin (Senior Pop Critic, San Francisco Chronicle)
- "Four Stars! The ultimate touring manual...." - MOJO
- "The best book ever written about touring (and more)"-- Paul Natkin, Chicago Music Commission
A distillation of Atkins’ thirty plus years in the music business, his book, Tour:Smart and Break the Band, and corresponding presentation contain not only valuable insight into his methods, but an unusually candid discussion of mistakes and failures. They cover routing strategies, strategies to sustain a career, sponsorships, geography, guerilla marketing and entrepreneurial activity in the music industry.
The seminar is free and open to the public. Those interested in attending may register at www.tstouring.com under the Events tab.
Atkins wrote Tour:Smart in 2007, and has since spoken around the country and around the world, at the Midi Institute in China, NAMM, SXSW, CMJ, NYU, USC, Drumtech in London, By:Larm in Oslo, and many other places, doing Tour:Smart seminars. He was a member of Public Image Ltd and Killing Joke. He founded industrial super groups Pigface, The Damage Manual, and Murder Inc., and has played drums for Nine Inch Nails and Ministry. He is the owner of Invisible Records and Mattress Factory Recording Studios (est. 1988) in Chicago. Atkins also authored Tour:Smart, a Suicide Girls columnist, a part time lecturer at Madison Media Institute, and the founder of the revolutionary school R3. Atkins is a producer, drummer, documentary filmmaker, DJ, and father of four. Whatever the future of music is, you can pretty much bet that he’ll be in the middle of it.
He is on the road in 2010 in support of Tour:Smart, hosting free Tour:Smart D.I.Y. seminars worldwide.
About the Tour:Smart Seminar:
Cuyamaca Community College
Wednesday, February 10th, 2010 at 11:00 AM (PST)
Communication Arts Building Rm B-301
900 Rancho San Diego Parkway
El Cajon, CA 92019
Register Online: http://cuyamaca.eventbrite.com/
Also see: Martin Atkins bio: http://www.youtube.com/watch?v=nSpyiAQWYyI
Tour:Smart in action: http://www.youtube.com/watch?v=xihQewYWH8k
Watch: http://www.youtube.com/watch?v=2uFv4Qs2QsE
Read: www.tstouring.com
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