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August 13, 2015 (San Diego's East County) – The Pala Band of Mission Indians announced today that it has donated $10,000 to the San Diego Reach Out and Read program. The funds will be used to support Reach Out and Read’s education and literacy efforts throughout the region including at the four Native American clinics that the program operates.

Reach Out and Read was established in 2006 and is a program of the San Diego Chapter of the American Academy of Pediatrics. The program distributes over 100,000 books each year to 85,000 children in the San Diego area.

“The Pala Band of Mission Indians is proud to support such a worthy cause,” said Robert Smith, Chairman of the Pala Band of Mission Indians. “Getting books in the hands of children and their families is essential for the development of early reading skills. This contribution will help ensure that more children in our region acquire the language skills they need to achieve success.”

The Pala Band of Mission Indians has pledged to donate $10,000 to Reach Out and Read each year for five consecutive years.  This is the third year that the Tribe has made the $10,000 donation.

For more information on Reach Out and Read San Diego, please visit

The Pala Band of Mission Indians is a federally recognized tribe whose reservation is located along the Palomar Mountain range approximately 30 miles northeast of San Diego. The majority of the over 900 tribal members live on the 12,000-acre reservation, established for Cupeño and Luiseño Indians, who consider themselves to be one proud people - Pala.

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