READER’S EDITORIAL: IT’S TIME TO STOP THE MARKETING AND SALES OF VAPING DEVICES AND FLAVORED PRODUCTS USED IN THEM

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We applaud the 26 California jurisdictions that have taken these steps and encourage El Cajon to join them.” – Dana Stevens

By Dana Stevens, Community Action Service & Advocacy (CASA)

Photo: Chance Ammirata shared these photos on Twitter of his collapsed lung and lung spots, which doctors attributed to vaping. The 18-year-old Florida student underwent emergency surgery and was told he can no longer do cross country running or scuba diving.

September 20, 2019 (San Diego’s East County) -- Hundreds of people have been hospitalized across the country, including 12 here in San Diego, by a respiratory illness linked to vaping that has claimed eight lives – sadly this number seems to increase daily. If emergency rooms were facing this rush of illness from any other source, it would have been pulled from the shelves within days. The Food and Drug Administration (FDA), the government agency that regulates tobacco products, describes an outbreak as when two or more people get the same illness from the same food or drink contaminant. Food producers recall their product from the marketplace when the products are mislabeled or causes illness. Vaping devices, the flavored liquid used in those devices, and the liquid form of THC are not regulated by the FDA.  

Over the past 30 years, considerable progress has been made in reducing cigarette smoking among our nation’s youth.1 With a shrinking tobacco profits and youth tobacco use continuing to decline, what does the industry do?  Take a page from the advertising playbook on Mad Men, change the name and redesign the packaging. They stop calling the nicotine delivery system cigarettes and call it vape. Make it look like a thumb drive and disguise the harsh tobacco flavor with strawberry, bubble gum or cotton candy.  Now you have an entirely new market for your prepackaged addiction. 

The newly released Surgeon General’s advisory provides a deeper look into the negative impact of e-cigarette/ vape use among young people. Since 2014, e-cigarettes have been the most commonly used tobacco product among U.S. youth.2 E-cigarette use among U.S. middle and high school students increased 900% from 2011-2015,3 Current e-cigarette use increased 78% among high school students from 2017 to 2018.4 By 2018, more than 3.6 million U.S. youth, including 1 in 5 high school students and 1 in 20 middle school students, currently use e-cigarettes.

Vape aerosol is not harmless.2 Most e-cigarettes, including 100% of JUUL products, contain high levels of nicotine. Nicotine exposure during adolescence harms the developing brain, and impacts learning, memory, and attention;1,2 it can also increase risk for future addiction to other drugs.1,2 In addition to nicotine, the aerosol that users inhale and exhale from e-cigarettes can potentially expose the smoker and bystanders to other harmful substances, including heavy metals, volatile organic compounds, and ultrafine particles that can be inhaled deeply into the lungs;

Vapes come in kid-friendly flavors, making e-cigarettes more appealing to young people,5 some of the chemicals used to make certain flavors may also have health risks.2 E-cigarettes can also be used to deliver other drugs, including marijuana.2 In 2016, one-third of U.S. middle and high school students who used e-cigarettes used marijuana in them.6 This has become so prevalent that teens refer to them as wax pens, referring to the high THC marijuana extracts known as wax, butter and shatter. 

With hundreds sickened and several dead, why are these products still allowed? For the same reason we still have tobacco products – Big Tobacco and its new cousin Big Marijuana that fund powerful and influential lobbyists. They have ruled the halls of Congress for years, but now their impact is felt in our own communities.  Policymakers should protect our youth from those industries that profit from peddling addiction. We need to eliminate the sale of flavored tobacco and marijuana products, vaping components, accessories and any marketing to kids. 

On October 8, El Cajon will consider a proposal by Councilman Gary Kendrick to ban vaping and sales of flavored vape products.  We applaud the 26 California jurisdictions that have taken these steps and encourage El Cajon to join them. 

References 

1. Office of the Surgeon General. The Health Consequences of Smoking-50 Years of Progress: A Report of the Surgeon General. Atlanta, GA: US Department of Health and Human Services, Centers for Disease Control and Prevention (US), National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2014. https://www.surgeongeneral.gov/library/reports/50-years-of-progress/full-report.pdf

2. Office of the Surgeon General. E-cigarette Use among Youth and Young Adults: A Report of the Surgeon General. Washington, DC: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention; 2016. https://www.cdc.gov/tobacco/data_statistics/sgr/e-cigarettes/pdfs/2016_sgr_entire_report_508.pdf

3. Wang TW, Gentzke A, Sharapova S, et al. Tobacco Use Among Middle and High School Students - United States, 2011- 2017. MMWR Morbidity and Mortality Weekly Report. 2018;67(22):629-633. 

 

https://www.cdc.gov/tobacco/data_statistics/sgr/e-cigarettes/pdfs/2016_sgr_entire_report_508.pdf

4. Cullen KA, Ambrose BK, Gentzke AS, Apelberg BJ, Jamal A, King BA. Notes from the Field: Increase in use of electronic cigarettes and any tobacco product among middle and high school students – United States, 2011-2018. MMWR Morbidity & Mortality Weekly Report 2018; 67(45):1276-1277. https://www.cdc.gov/mmwr/volumes/67/wr/mm6745a5.htm

5. Ambrose BK, Day HR, Rostron B, et al. Flavored Tobacco Product Use Among US Youth Aged 12-17 Years, 2013-2014. Jama. 2015;314(17):1871-1873. https://jhu.pure.elsevier.com/en/publications/flavored-tobacco-product-use-among-us-youth-aged-12-17-years-2013-4

6. Trivers KF, Phillips E, Gentzke AS, Tynan MA, Neff LJ. Prevalence of Cannabis Use in Electronic Cigarettes Among US Youth. JAMA pediatrics. 2018;172(11):1097-1099. https://jamanetwork.com/journals/jamapediatrics/article-abstract/2702200

https://e-cigarettes.surgeongeneral.gov/documents/surgeon-generals-advisory-on-e-cigarette-use-among-youth-2018.pdf

The opinions in this editorial reflect the views of the author and do not necessarily reflect the views of East County Magazine. To submit an editorial for consideration, contact editor@eastcountymagazine.org.

 


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