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By Lori Holt Pfeiler, Associate Vice President of Our Greater San Diego Vision

January 11, 2012 (San Diego)--Right now San Diegans have a once-in-a-lifetime opportunity to plan for this region’s future.  We can weigh in on our priorities, hopes and concerns for this wonderful place, and become part of a collective vision and action plan for the future at 

Why do you need to show your love for San Diego and participate?

Because we all share the same concerns about jobs, transportation, housing, cost of living and education. In the next 40 years, our regional population will grow by 40 percent, which is equal to the entire City of San Diego.  Two-thirds of that growth will be the children and grandchildren of today’s residents.  It’s projected we will need 400,000 more homes and 500,000 new jobs by 2050 to house and employ them.
So where do you want them to work?  Where would you like them to live?  How would you hope they get their education?  Is it important to you that they enjoy the same parks, festivals and natural spaces that you do today?
You can help answer all of these questions, and many thousands of others already have.
Go to  and begin with one of four modules – Work, Live, Learn, Enjoy.
Help shape what types of jobs will be available for future generations by having a say on how San Diego’s strongest industries--defense, technology and tourism will operate and thrive in the years to come.  Decide if we should expand these job creators or encourage new ones and what types of jobs should be created for future generations.
There are four different scenarios that show how future growth can be accommodated through various types of housing and public transportation.  Choose where you want high-rise towers or one and two story buildings and how close homes should be to jobs,  shopping and more.  See through video simulations how the future scenarios play out in Ramona, Oceanside and University Heights.
How will education adapt to ensure that San Diego is a world-class international region?  Choose how education will meet tomorrow’s needs, through a range of market choices, by leveraging technology, thinking globally or focusing on lifelong learning.
Weigh in on the amenities we need to provide for tomorrow – close-by open space, remote access to cultural performances, or a network of community “hearts” of arts and culture.
Based on your input and that of thousands of others, this initiative will produce a vision to guide the future evolution of our region based on the will of the people.
Help to shape the region’s future today through January 31 at  Tell your friends, family and neighbors, and ensure that San Diego’s future is brighter for the next generations, that will predominately be our own children and grandchildren.
The opinions expressed in this editorial reflect the views of its author and do not necessarily reflect the views of East County Magazine. To submit an editorial for consideration contact


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