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East County News Service

September 12, 2016 (San Diego) — If you have a Samsung Galaxy Note 7 phone, Samsung has a message for you:  stop using your phone and immediately bring it into the store where you bought it for a free replacement. The company has recalled 2.5 million of its new Note 7 phones due to dozens of fires caused by defective batteries.

The announcement has sent the company’s stock plummeting by more than $25 billion, CNN reports.  The recall coming the same week that Apple launched its iPhone 7, Samsung’s principal competitor.

Major airlines have also warned passengers not to use the phones on flights due to the risk of explosion.

Whether Samsung will weather the firestorm over this problem remains to be seen, though the company is drawing praise for responding swiftly to the crisis—unlike Takata, which continues to be dogged by exploding airbags years after its first airbags were recalled.