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March 29, 2014 (San Diego) - The San Diego Advertising Fund for Emergencies (SAFE), a volunteer, non-profit organization (501c3) providing confidential financial assistance to local advertising and marketing professionals and their families facing a life crisis emergency, will host its 13th annual fundraising party from 6 to 9 p.m. on Thursday, April 3, at the Ivy Rooftop Lounge atop the Andaz Hotel, 600 “F” St., in the Gaslamp District in Downtown San Diego.

The party, SAFE’s major fundraiser of the year, will feature food, networking, entertainment and a silent auction to benefit grant recipients. Theme of the party is “Rally on the Rooftop.” Cost to attend is $50 per person, $30 per person for students, or $70 per person at the door. For tickets and more information, visit

Presenting sponsors are Sycuan Casino, New Car Dealers Association, San Diego Radio Broadcasters Association and U-T San Diego. Other sponsors include Entravision Communications, Brand Savants, Neyenesch Printers, KFMB Stations, Local Media of America, ReachLocal, Uniradio Corp., MeadsDurket, Creative Media Concepts, Ark Marketing and California Bank & Trust.

Since its founding in 2000, SAFE has approved grants totaling nearly $500,000, including $33,498 in 2010, $36,626 in 2011, $18,817 in 2012 and $41,600 in 2013. According to Mary Sullivan, 2013-2014 SAFE board president, grants have been used over the years to help pay living expenses for families facing financial hardship due to a variety of life crisis situations. Recipients of grants remain anonymous.

SAFE ( is supported by volunteers representing ad agencies, newspapers, radio, TV and cable stations, news websites, printers, graphic designers, event planners, research companies, public relations firms and interactive companies. Supporting organizations include the San Diego Ad Club, American Institute of Graphic Arts, American Marketing Association, Printing Industries Association of San Diego, San Diego Media Communications Association, Public Relations Society of America, San Diego Direct Marketing Association and San Diego Radio Broadcasters Association.


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