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By Miriam Raftery

November 22, 2013 (San Diego's East County)--You’ve heard of Black Friday, the day after Thanksgiving, when large corporate retailers seek to lure consumers with loss-leader items and long lines at those big box stores.

But there’s also Small Business Saturday, an effort that aims to boost business for your neighborhood Mom and Pop stores that create local jobs and keep sales tax revenues in our communities-- from hardware stores to gift shops to coffee houses.

Started by American Express in 2010, Small Business Saturday attracted 1.2 million Facebook likes in its first year. By last year, consumers spent five and a half billion dollars on Small Business Saturday. 

Consumers who spend at least $10 at a participating retailer on Small Business Saturday will received a $10 credit on their American Express Credit Card. Many local retailers and restaurants also offer specials for customers on this occasion.

This year, Small Business Saturday will be held on November 30th.   You must register online. You can learn more and find a list of local participating small businesses in our community at