February 22, 2014 (Santee)—Gearing up to launch its brand nationally, the former Manzanita Brewing Company and Manzanita Distilling Company has announced a name change to reflect the twisted Manzanita tree that grows wild throughout California.
Jeff Trevaskis owner and founder stated, “We wanted to unify our logos and focus on our tree. People always ask us what Manzanita stands for or if we make cider, due to the alternate meaning of Manzanita in Spanish, “little apple”. By clearly focusing on the uniquely beautiful and twisted Manzanita tree we are making it clear what our logo represents. Manzanita will always focus on making great balanced beer, but adding the Twisted just helps to define our image.”
Twisted Manzanita Ales, along with Twisted Manzanita Spirits replaced Manzanita Brewing Company and Manzanita Distilling Company beginning February 21.
Head of Marketing, Nina Izadi commented, “This change over should be seamless; we are excited to finally show the world our new logos! This has been kept under wraps for so long that it will be nice to present it on a wider stage.”
For more information, visit www.TwistedManzanita.com.