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East County News Service

February 14, 2018  (Encanto) -- Brand new 'in style' Valentine Day themed dresses have been provided underprivileged girls around the country by the Believe in Yourself Project for Valentine Day's dances—including in east San Diego’s Encanto community.

Each season, there is so much emphasis on shopping, with very little consideration for the reality that many girls from low-income families cannot afford to partake in extravagant holiday shopping. To combat this, Believe in Yourself donates dresses to underprivileged girls around the country.

Believe in Yourself (www.believeinyourself.org) is a  501c3 foundation launched in January 2017 that provides brand-new, never-worn dresses to low-income girls around the country, while at the same time works to promote positive body image, to reduce cyber bullying, and to inspire girls to believe in themselves and their dreams. Donations can be made at  http://believeinyourself.org/give-confidence.php.

Dress donations are tied to the girls’ progress in achieving goals. Each girl who wants to receive a dress is entered into a system where they are then tracked to see their progress, whether towards improving their academics or pursuing an extracurricular interest such as music, dance, sports, etc. and Believe in Yourself provides the girls dresses for any upcoming events they have during the school year.

Believe in Yourself is part of a broader initiative. The charity brings in mentors and speakers to motivate the girls to believe in themselves. These mentors also provide tips if the girls are experiencing a negative body image or bullying of any kind, and they counsel the girls to help them achieve their dreams and goals.

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