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By Miriam Raftery



September 27, 2012 (El Cajon ) – It was the hottest party in town last night at the El Cajon Brewing Company, where a “Beer Bash Benefit” was held to raise funds for East County Magazine’s wildfire reporting and to encourage the public to sign up for ECM's free Viejas Wildfire & Emergency Alerts.

The event raised nearly $3,500, including a generous $2,500 donation from the Viejas Band of Kumeyaay Indians.  Charlie Brown, director of Community Relations for Viejas, and Chief Don Butz of Viejas Fire were on hand to make the presentation. 

"The tribe and all those who work for the tribe believe that this is a critical part of being prepared. We want you to have that as a goal, to the point that we donate money and support East County Magazine to get you that service,” Chief Butz said of the free wildfire alerts alerts. He urged all area residents to sign up for alerts via email or text messages “so you’ll get the latest breaking news for preparedness and where to go during disasters.”

El Cajon Brewery donated 15% of all proceeds for the evening from food and dirnks to East County Magazine.    Heartland Sustainable Housing and Carrera Coachwerks also teamed up to sponsor the event, offering free gift certificates to the first 100 party guests. 

ECM reporter and photographer Nadin and Tom Abbott spoke about their experiences reporting live at the scene during the Shockey Fire and other recent wildfires-including some moving moments such as giving a child who lost everything a plush toy and helping to reunite a family separated during the disaster.  

Party-goers enjoyed live music provided by Charlie Rae of Reverbnation while savoring locally brewed craft beers and spicy food specials.

Guests also checked out cool Porsches from Carrera Coachwerks as part of the Classic Cruises Car Show in downtown El Cajon.

Heartland Sustainable Housing was also on hand to provide information on how to get help with your housing needs.

Many party-goers went home with prizes—including Padres tickets and sports memorabilia, a Day at Viejas gift basket, artwork, jewelry, gift cerfitificates to local restaurants, stores and services, a “Surrey-ous Fun Package” at Santee Lakes including a surrey ride for four, and much more.


Our thanks to our wonderful readers who helped make this event a big success – and to our generous sponsors!









MAJOR EVENT SPONSORS:  El Cajon Brewery, Heartland Sustainable Housing, Viejas Band of Kumeyaay Indians, Carrera Coachwerks, San Diego Padres

ADDITIONAL SPONSORS:  Blue Sky Ranch, Bradford Bruce, Downtown Café, East San Diego County Kiwanis, Fashion Exchange, Glamour Girlz, Guitar and Bass Center, Harley Davidson-El Cajon, Heritage of the Americas Museum, Home and Soul,  Main Street 5 Gallery, Maxwell’s House of Books, Mezzah, Orfila Vineyards, Pep Boys of Lakeside, Por Favor, Rich Artist, Rubio’s Performing Arts, Santee Lakes, Sara’s Fashion, Silvercreek Fine Arts Gallery, Sophie’s Gallery, Visual Dreams Salon 


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Support community news in the public interest! As nonprofit news, we rely on donations from the public to fund our reporting -- not special interests. Please donate to sustain East County Magazine's local reporting and/or wildfire alerts at https://www.eastcountymedia.org/donate to help us keep people safe and informed across our region.