Local Assemblyman working to minimize surveillance pricing, while new FTC chairman blocks public comments

By G. A. McNeeley 

March 5, 2025 (San Diego) -- Most people might not know that companies with an online presence are using personal information about customer’s buying habits to charge them a higher price for products, if they think you’re likely to pay it. This is a practice known as “surveillance pricing.” 

This practice has spread in recent years, according to consumer and privacy watchdogs, and it’s become increasingly difficult to escape, no matter how often we clear our cookies or tighten our privacy settings. 

But with the new Federal Trade Commission (FTC) Chairman blocking consumer comments and not taking action at a national level, state legislators are stepping up to the plate.