By Karen Pearlman 

Photo, left, by Miriam Raftery:  El Cajon's downtown district

March 12, 2025 (El Cajon) – A new city vibe is expected to come to the more than 100-year-old city of El Cajon. 

Earlier this month, the Downtown El Cajon Business Partners, a nonprofit dedicated to promoting a safe and prosperous downtown El Cajon, announced that it had hired New City America to lead a renewal effort in the area. 

The group that helped revitalize Little Italy is being tapped to be executive director of the group and work to make downtown El Cajon a vibrant community hub.