Printer-friendly versionPrinter-friendly version Share this

October 17, 2012 (Lakeside) -- Cox Communications and The Trust for Public Land announced Sally Nelson as the 2012 Cox Conserves Hero (click to see video).  Sponsored locally by Think Blue San Diego and radio partners KYXY 96.5 and Energy 103.7 FM, Cox Conserves Heroes honors volunteers who are creating preserving or enhancing outdoor spaces. 

Nelson was nominated by Lakeside's River Park Conservancy because of her commitment to the local environment, education and community awareness. Nelson has been volunteering for over 10 years. She has been active in every event  the River Park has had, from the first purchase of land to the trail opening.

As Co-Chair of the Coins for the Conservancy Committee Sally has helped to raise over $20,000 for the San Diego River Field Station.  She and her husband, Pete Nelson, are founding volunteers of the Park Patrol and Gate Keeper program helping to keep the San Diego Riverbed, trail and community safe.  In addition both were members of the River Park's Water Monitors team during the major restoration of the San Diego Riverbed in Lakeside.   

Nelson has helped planned special events like Fiesta de Rio, the annual San Diego River Run 5K, and The Once In A Blue Moon Gala.    

Her passion, dedication and energy drives the River Park forward.

On behalf of Nelson, Lakeside's River Park Conservancy will receive $5,000, in-kind on-air public service announcements, and 20 volunteer hours donated by Cox employees.

The Cox Conserves Heroes program was created through a partnership between The Trust for Public Land and Cox Enterprises, the parent company of Cox Communications, to honor everyday conservationists.  The program also runs in Arizona, Atlanta, Orange County (Calif.), San Francisco, Santa Barbara (Calif.), Seattle and Virginia. Nearly $260,000 has been donated to local nonprofits through the Cox Conserves Heroes program.  

Lakeside's River Park Conservancy is a non-profit organization founded in 2001 dedicated to preserving and restoring the biological integrity and beauty of the San Diego River while integrating recreational, educational and cultural opportunities to the community.

Cox Conserves is the company's national sustainability program that seeks to reduce Cox Enterprises' energy consumption by embracing alternative forms of energy, conserving natural resources and inspiring eco-friendly behavior.  The program engages each of the company's major subsidiaries (Cox Communications, Manheim, Cox Media Group and and encourages Cox Enterprises' 50,000 employees and their families to engage in eco-friendly practices.

About The Trust for Public Land

The Trust for Public Land conserves land for people to enjoy as parks, gardens, and other natural places, ensuring livable communities for generations to come. Since 1972, The Trust for Public Land has completed 5,200 park and conservation projects, conserved more than 3 million acres, and helped generate $33 billion in state and local conservation funding.  

Think Blue is the City of San Diego's award winning Storm Water outreach program. Started in 1999 as part of the Clean Water Task Force, Think Blue provides education to residents, businesses and visitors about steps that they can take to prevent storm drain pollution, and protect our local waterways in San Diego. When it rains or when water flows out of yards, water that enters the storm drain system flows directly into our creeks, rivers, bays, beaches and ultimately the ocean. The water that enters the storm drain system is untreated because the City storm drain system and sewer system are NOT connected. Contaminants that flow into the storm drain, such as pesticides, pet waste, trash and automobile fluids, are harmful to our health and can impact local marine life. Think Blue encourages everyone to help prevent pollution by adopting a few simple practices.  


Error message

Support community news in the public interest! As nonprofit news, we rely on donations from the public to fund our reporting -- not special interests. Please donate to sustain East County Magazine's local reporting and/or wildfire alerts at to help us keep people safe and informed across our region.