City awaits Council’s next motion

By Rachel Williams

July 14.2024 (El Cajon) -- With online sales taking a bite out of retail traffic, shopping malls across the U.S. are struggling and some have closed down. Seeking to avoid that scenario, the City of El Cajon commissioned a market analysis envisioning redevelopment options for Parkway Plaza,  East County’s largest regional shopping mall.

Council members unanimously favored a motion to move beyond proposed aspirational measures and begin the next step toward transforming Parkway Plaza into a mix of residential, retail, offices, entertainment and community space.

These “Eatertainment” facilities would combine compelling, traditional dining options and immersive sport-centered bars with unique, dynamic lifestyle retail shops, all oriented around a linear park.