Much Better Choices

SOCIAL MEDIA WARS: NEW LOCAL PAC TARGETS PRO-CORPORATE CANDIDATES IN SAN DIEGO

By Miriam Raftery

Taking a page from the independent expenditure playbook that torpedoed John Kerry’s presidential campaign, a San Diego-based PAC, Much Better Choices, is taking aim at  corporate-backed candidates in a series of online video ads. Lacking the funding of corporate-backed campaigns, Much Better Choices has launched its scathing assault ads via social networking sites—swiftly going viral with efforts to “Swiftboat” local corporatist candidates.

The site offers online activists “instant –access technological arsenals” to send out videos such as one with pigs feeding at a trough, targeting “lobbyist turned Congressman Brian Bilbray."