Tips and tricks for business success and growth
By Rama Beerfas
April 18, 2013 (San Diego’s East County) – Good marketing is all about making you stand out from the others - building a brand that is recognizable, unique and compelling. Why, then do so many business owners insist on doing what someone or everyone else is doing?
For instance, how many times have you watched a commercial on TV and thought that it must have been written by, or stolen from, the same people who did an ad for a different company. You know, what I mean - it had the same feel, flow and concept as an ad you'd seen at least a month ago for a totally different product. Did it make you remember the new product being advertised, or simply recall the ad it seemed to be based on?