textbook pricing

NEW PRICING OPTION FOR TEXTBOOKS

 

August 8, 2013 (El Cajon) – In an effort to keep textbook prices in line with student budgets, Grossmont College Bookstore has introduced a new money-saving option.

Michael Gilchrist, the manager of the bookstore operated by Barnes & Noble, said the new option is called "dynamic pricing for rentals," which allows flexibility in price setting.

“Whereas before there were set prices for rentals – such as 50 percent of the new book price – prices can go even lower to meet competition from online retailers,” Gilchrist said.