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By Shiloh Ireland
August 1, 2024-- East County Magazine met Trader Joe’s Captain Keith Miller for a behind the scenes interview and tour Thursday of his new store in Santee. The store, located at 9680 Mission Gorge Road, opened this morning.
“We’ll have some samples for everyone to try, and we’ll have some fun games we’ll be playing in the store. We’ll have a store mascot, a big-mouthed bass that the kids can find,” he said of the opening day plans. “We’ve been waiting for a long time to come to Santee, and we know the community’s been waiting.”
The new store will have 70 to 80 crew members, including 20-30 transfers familiar with Trader Joe’s culture. New hiring will continue. He added.
The first Trader Joe's was opened in Pasadena 1967 by Joe Coulombe and in 1979, the chain was sold to Aldi Founder Aldi Albrecht. who owned it until he passed in 2010. The ownership passed to Albrecht's heirs Company offices are located in Monrovia, California and in Boston, Massachusetts.
Trader Joe's is a community-centered store offering unique, healthier alternatives at affordable prices. The Santee location has murals depicting historic sites from Santee and Lakeside. Selling health-oriented and imported food not found at competitors eliminates the intermediaries, which allows Trader Joe' to buy directly from the suppliers resulting in discounted prices.
Through the company’s longstanding Neighborhood Shares Program, the new Santee Trader Joe’s will donate 100% of products that go unsold but remain fit to enjoy to a range of non-profit, community-based organizations, seven days a week.
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