By Shiloh Ireland

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August 1, 2024-- East County Magazine met Trader Joe’s Captain Keith Miller for a behind the scenes interview and tour Thursday of his new store in Santee. The store, located at 9680 Mission Gorge Road, opened this morning.

“We’ll have some samples for everyone to try, and we’ll have some fun games we’ll be playing in the store. We’ll have a store mascot, a big-mouthed bass that the kids can find,” he said of the opening day plans. “We’ve been waiting for a long time to come to Santee, and we know the community’s been waiting.”

The new store will have 70 to 80 crew members, including 20-30 transfers familiar with Trader Joe’s culture.  New hiring will continue. He added.