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VIEJAS BOWL continues Viejas Outlet Center’s transformation into “lifestyle center”

August 27, 2009 (Alpine) – Viejas announced plans today for a new, boutique bowling center, to be called Viejas Bowl, at the Viejas Outlet Center, across from the award winning Viejas Casino.

The new development boasts 15,667 square feet of space and will include 12 United States Bowling Congress certified lanes, plus numerous flat screen TVs for sporting and other events. Other features will be announced at the opening of the center slated for late fall.


Viejas Bowl will be located on the east end of the Viejas Outlet Center, across from the popular, new Fun Zone Arcade, providing an “entertainment zone” with an array of options for all ages.

“We are excited about this new addition to the entertainment lineup here at Viejas,” said Tribal Chairman Bobby L. Barrett. “Viejas Bowl will be casual, but upscale and will provide a new, affordable entertainment option for families in the area. We’ll have comfortable couches and a fun lounge feel, which will fit into the Viejas theme and represents the next step in offering a diverse entertainment complex.”

Viejas CEO Lyn Baxter said, “Viejas Bowl is our latest move toward creating a true “lifestyle center” at the Viejas Outlet Mall. This is the direction many traditional retail centers are going, especially as they explore new approaches in this challenging economy. Fortunately, Viejas Outlet Center’s transformation to a “lifestyle center” is already well underway, with the addition of a day spa, Movies in the Park, Farmers Market and the ice rink, which has been a huge hit. Viejas Bowl is the latest, and probably our most dramatic, move toward the “lifestyle center” approach. So far, our customers have definitely embraced it and we think Viejas Bowl fills a void in East County.”

Viejas Bowl will be open seven days a week and will be available for children and adults of all ages. More information on hours and prices will be announced soon.

Located directly off I-8 on Willows Road, just 35 miles east of San Diego in Alpine and across the street from Viejas Casion, Viejas Outlet Center features 255,000 square feet of shopping space and is home to national brand names stores, restaurants and, coming in fall 2009, Viejas Bowl. For more information on Viejas Outlet Center, visit or call 619-659-2070.

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Viejas Bowl

The trend of moving towards community entertainment is welcomed by many of the back country folks. My family is looking forward to using the new bowling alley. We hope that Viejas considers adding some movie theaters too as we would be regular patrons. During these tough economic times, the out of area visitors have been dwindling so getting more locals to go to the outlet center would be the best way to keep it alive.