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June 2010 Articles




MARKETING MATTERS: TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

 

Direct Mail vs. Internet Marketing Part 2: Defining Internet Marketing

By Rama Beerfas

 

June 18, 2010 (San Diego’s East County) – Last column, we defined “direct mail.” This time, we will touch on the various avenues available for marketing through the internet, both paid and free.

PAUL NICHOLS PERFORMS "EXTRAVAGANZA" FRIDAY AT GIO’S IN LA MESA

 

 

June 17, 2010 – Paul Nichols will perform his “solo acoustic extravaganza” complete with guitar, vocals, foot stomping and harmonicas on Friday, June 18th from 5:30 to 8:30 p.m. at Gio Bistro & Wine Bar/Restaurant  in La Mesa Village.

 

Loyal readers of East County Magazine will recall this talented artist's performances at our “On the Road with the East County” party at The Vines in Alpine and our “Celebrate East County” event at Heritage of the Americas Museum.

FLIGHT OF THE SUNBIRD: SUPERVISORS APPROVE USE OF SDG&E CONSTRUCTION HELICOPTER TO FIGHT FIRES


 

"So what we have here is a helicopter that is buildling a fire hazard, and if a fire breaks out, it will respond in two to four hours--and taxpayers will be charged $7,500 an hour." -- Steve Whitburn, candidate, 4th Supervisorial district

 

June 16, 2010 (San Diego) – By a 5-0 vote, San Diego’s Board of Supervisors voted to allow Sunbird, a San Diego Gas & Electric Company helicopter intended to construct Sunrise Powerlink, to also be utilized for firefighting. View video of hearing.

PRESCHOOL EVACUATED DUE TO BRUSH FIRE: ARSON SUSPECTED

 

June 17, 2010 (Spring Valley) – The KinderCare preschool was evacuated today due to a brush fire that began shortly before 1 p.m. Firefighters From San Miguel Fire quickly got the blaze under control, which began near 10130 Rothgard Road in Spring Valley. Investigators say the fire was arson.

 

The fire, which also threatened several structures around a canyon area, was stopped as it moved onto the playground area. On another flank, the fire was stopped as it moved into a defensible space buffer created just yesterday by a resident.

2010 YMCA NATIONAL GYMNASTICS CHAMPIONSHIPS COME TO SAN DIEGO

 

More than 4,000 gymnasts to compete June 22-25, 2010


June 17, 2010 (San Diego). – From June 22 - 25, 2010, the East County Family YMCA will host more than 4000 gymnasts and their families at the 2010 YMCA National Gymnastics Championships. The Cameron Family YMCA  in East County has been home to the most highly regarded YMCA gymnastics program in the country for over 25 years.
 

 

Because of the large size, this event will be held at the Town and Country Resort and Convention Center, 500 Hotel Circle North, in San Diego. Competitions will run from 8 a.m. to 5 p.m. June 23–25. Full schedule: www.ymcanationals2010.org.

 

FATHER’S DAY CONCERT COMMEMORATES EAST COUNTY CHORAL LEADER HAROLD LUTZ

 

 

June 20, 2010 (San Diego) – The All Saints’ Episcopal Church Choir will present a free classical/sacred choral concert today at 4 p.m. in the All Saints’ Episcopal Church, 625 Pennsylvania Avenue in San Diego. The event is dedicated to the memory of Harold G. Lutz, an East County choral conductor, composer and educator.

Lutz taught music, directed the choir and award-winning marching band at Grossmont High School from 1939 to 1955, with the exception of a few years overseas during World War II. He composed the school hymn, “Hail to Thee, Dear Grossmont. He later taught at El Cajon Valley High School. Lutz also brought together music lovers and the business community to create the Grossmont Community Concert Association.

BOOK REVIEW: THE BRACELET'S SAGA OF CHILD ABDUCTIONS HAS TIMELY RING

 

The Bracelet, By Charles A. Bonner (Verily Publishing Company, Sausalito, California, 2009)

Book Review by Dennis Moore

June 17, 2010 (San Diego’s East County) -- Several years ago, my then 11-year old daughter, Brandy, escaped the clutches of a would-be child molester in Chicago, right after she had gotten off the bus from school. Heaven forbid, my daughter could have just as well been one of the victims of a child sex slavery ring, such as Charles A. Bonner writes about in The Bracelet. This is a must-read book that I highly recommend.

BLOCK BILL TO PROTECT CRIME VICTIMS ADVANCES TO FULL SENATE

 

June 16, 2010 (Sacramento) – AB 2674, a bill authored by Assemblyman Marty Block (D-Lemon Grove) has passed the Senate Judiciary Committee on the consent calendar and will now go to the full Senate for a floor vote.

POLICE INVESTIGATE MURDER AND OFFICER INVOLVED SHOOTING

 

San Diego Police Department’s Homicide Unit detectives are investigating a murder inside a residence at 4339 Winona Avenue just south of El Cajon Boulevard that ended with officers fatally shooting the suspected killer.

 

100-ACRE BRUSH FIRE BURNING EAST OF JULIAN

 

Update June 17 10 am - The Narrows Fire is now 60% contained, with full containment expected by noon today, according to Chief Schuler.

JUNE 16, 2010 (Julian) – A 100 acre brush fire burning east of Julian is 50% contained, Cal-Fire Battalion Chief Nick Schuler has informed East County Magazine. The fire started at Highway 78 and Scissors Crossing, east of S2 and north of Shelter Valley and has burned acreage on both sides of 78.

CAL-FIRE ISSUES NO-BURN PROCLAMATION

June 16, 2010 (San Diego’s East County) – Cal-Fire has issued a no-burn proclamation for all areas within San Diego County for which Cal-Fire is responsible. This includes all unincorporated areas of the County and parklands, but excludes incorporated cities.

BARONA TRIBE AWARDS MOUNT MIGUEL HIGH SCHOOL $5,000 GRANT FOR BOOKS WITH FOCUS ON STUDENTS’ PRESENT AND FUTURE


Since Program Launch, Barona Has Invested Nearly $1 Million to Schools Statewide

(SAN DIEGO) – June 14, 2010 – Recently, staff and students of Mount Miguel High School joined 78th District Assemblymember Marty Block to accept a $5,000 education grant from the Barona Band of Mission Indians as part of the Barona Education Grant program. The check was presented by Barona Tribal Councilwoman Beth Glasco.

COLLEGE FOR KIDS AT HERITAGE OF THE AMERICAS MUSEUM

 

June 15, 2010 (Rancho San Diego ) - Every summer the Heritage of the Americas Museum has week-long classes for students going into fifth through ninth grade. All classes are taught by retired school teachers. The cost for each five-day class is only $50. For more information, you can call the Museum at 619-670-5194 or visit the web site at www.cuyamaca.edu/museum. Scroll down for examples of the fun in store for kids -- from paleontology projects and "Survivor" skills to arts amd computer classes.

WILD WEST LIVES ON AT WESTERN HERITAGE DAYS

 

Story by Miriam Raftery

Photos and video by Khari Johnson

June 15, 2010 (El Cajon) – History came alive at the eighth annual Western Heritage Days June 5-6 in El Cajon, where Buffalo soldiers, ladies with parasols and Laguna Mountain men roamed the streets.

 

Entertainment also included Native American dancers, musical acts such as Tom Hiatt and the Sundown Riders, shoot-out reenactments and much more. View video highlights.

CAL FIRE TO CONDUCT LIVE-FIRE TRAINING WED. & THURS: SMOKE VISIBLE IN EAST COUNTY

 

 

 

 

June 15, 2010 (McCain Valley) -- If you see smoke rising over East County's backcountry tomorrow and Thursday, don't panic.  Cal-Fire will be conducting a “live fire” training exercise in the McCain Valley area near Boulevard approximately one mile north of Interstate 8 on June 16th and 17th. Smoke may be visible from many areas of Boulevard and the Campo Reservation as well as to those traveling on Interstate 8.

FLYING HIGH: PILOTS TAKE WING AT GILLESPIE AIR SHOW

 

 

Story, photos and video by Khari Johnson

 

June 15, 2010 (El Cajon) – Up to 10,000 people turned out to watch more than 20 different types of vintage planes as well as skydivers, historic re-enactors and pyrotechnics displays at Wings Over Gillespie last weekend. View ECM’s highlights from the event.

 

The air show at Gillespie Field, hosted by San Diego’s chapter of the Commemorative Air Force, showcased a wide variety of planes including:

FDA ISSUES CAUTION ON VITAMIN D DOSAGES FOR INFANTS

 

The Food and Drug Administration today alerted parents and caregivers that some liquid Vitamin D supplement products are sold with droppers that could allow excessive dosing of Vitamin D to infants. The FDA also advised manufacturers of liquid Vitamin D supplements that droppers accompanying these products should be clearly and accurately marked for 400 international units (IU). In addition, for products intended for infants, FDA recommends that the dropper hold no more than 400 IU.

FIRE SAFE COUNCIL AWARDS PRESENTED

By Miriam Raftery
 

June 14, 2010 (Lakeside) – At a June 10th awards ceremony at Barona Resort , Cleveland National Forest director William Metz praised San Diego’s 88 Fire Safe Councils’ “extraordinary volunteers” for providing a “noble cause” that is critical to the safety of communities in our region. “Your efforts have also made the work of fire responders easier, allowing them to work in defensible space,” said Metz, keynote speaker at the event.

DOLLAR-WISE DIVAS: DOES A PRENUPTIAL AGREEMENT MAKE SENSE FOR YOU?

 

 

 

Share creative ideas to assist people of all ages with tips to save money and improve their lifestyle!

 

By Nancy and Dawn Clement

 

June 16, 2010 (San Diego’s East County) –Love and marriage can be beautiful for all concerned, but there are some things to consider when thinking about getting married . We consulted an attorney, Jennifer Hughes, to share some ideas on the subject of prenuptial agreements.

5.7 QUAKE NEAR OCOTILLIO JOLTS EAST COUNTY

June 14, 2010 (San Diego's East County) -- A 5.7 earthquake struck 5 miles southeast of Ocotillo, near the San Diego County line,  at 9:38 p.m.  The jolt, originally reported as a 5.9, was later downgraded by the U.S. Geological Service, was felt throughout San Diego but most strongly in communities in East County.

 

A dozen aftershocks have already struck in the first 20 minutes after the initial quake. In addition, a 3.0 quake was centered 11 miles east of Pine Valley in San Diego County. 

 

"It was a pretty long jolt," said Sharon Courmousis, owner of Sacred Rocks RV Park in Boulevard, an East County community which she estimates is 20 to 30 miles from the quake's epicenter. "We've had a lot of aftershocks but no damage.  I was sitting in my RV.  It really rolled us, but nothing jolted off its pedestal."

BOYS HUNTING RABBITS CAUGHT SHOOTING LASER AT SHERIFF'S HELICOPTER

 

By Miriam Raftery

 

June 14, 2010 (Lakeside) –It was a scene worthy of Elmer Fudd hunting down "wascally wabbits" -- only this time, the hunters were the rascals.

 

San Diego Sheriff’s ASTREA 3 helicopter was struck by a laser around 10:03 p.m. last night while flying over Lakeside.  The chopper crew located two boys, ages 15 and 12,  near Idyl Drive and Lakeview Grenada Drive and notified Sheriff's deputies.  Under questioning, the youths admitted that they had targeted the helicopter at least twenty times while hunting rabbits with bows and arrows. 

DRIVER ARRESTED IN ACCIDENT INVOLVING FIRETRUCK

June 14, 2010 (Alpine) – Yesenia Mitre, 25,  has been arrested and will be charged with driving under the influence, according to the CHP.  Mitre was the driver of a car that pulled out in front of a Viejas Fire truck, causing a collision on Willows Road/Old Highway 80 in Alpine at 5:42 yesterday morning. Several firefighters and the Mitre were transported to a hospital with minor injuries.

WHISTLEBLOWER: SDG&E QUIETLY CHANGED OUT DESIGN FLAW AT SITE OF PARADISE FIRE

 

 

Electrical expert asks if same changes have been made along other

lines he identified as fire risks; SDG&E does not

respond to inquiries

 

June 14, 2010 (San Diego) – Back in February 2009, East County Magazine published claims by electrical transmission expert Ed Clark, who contended that faulty power line installations caused the Paradise, Witch and Cedar Fires. Clark and two other experts consulted by ECM contended that SDG&E installations of two down-guy wires connected by a single bolt were dangerous.

 

Clark, who has headed up power line installations for Southern California Edison and served as an expert witness for SDG&E, argued that SDG&E's installations were also illegal, violating a state rule requiring 12 inches of separation on poles. He provided evidence of arcing including charred, black marks on anchor bolts at the base of the pole where the 2003 Paradise fire began.

SLOW P.A.C.E. OF SUSTAINABLE FUTURE

By Michael Russell
http://SDsustainableFuture.com

June 14, 2010 (San Diego)--At a recent Home Energy Professionals meeting at the California Center for Sustainable Energy (http://energycenter.org) PACE Program Manager, Jeremy Hutman, enlightened a group of Energy Efficiency Auditors about new developments in the Property Assessed Clean Energy (PACE) programs in San Diego.

HOMEOWNER & GUESTS ROBBED AT GUNPOINT, TASERED BY THIEVES

 

June 14, 2010 (El Cajon) – A frightening ordeal was experienced by party-goers at a home located in the 300 block of Sunnybrook Lane in El Cajon’s unincorporated area. Last night at 11:15 p.m., several men entered the residence armed with handguns and tasers. The host and guests were tied up with zip ties and duct tape; some victims were tasered when thieves demanded cash and jewelry.

EL CAJON COMMUNITY DEVELOPMENT CORP. NAMES CINDI FARGO NEW PRESIDENT & CEO

 

June 14, 2010 (El Cajon) -- Cindi Fargo has been appointed President and Chief Executive Officer of the El Cajon Community Development Corporation, CDC Board of Directors Chairman John McTighe announced.  Fargo was selected from over 60 candidates in a nationwide search that was launched after long-time President/CEO Claire Carpenter announced her departure in December of last year.

CRASH KILLS PARASAILER IN JAMUL

June 13, 2010 (Otay Mesa) – David Victor William Ogison of Ontario, Canada died June 10th after his parasail apparently collapsed and he crashed into a ravine in the Otay Lakes/Jamul area, the San Diego Medical Examiner’s office reports.

BONITA MAN DIES IN OTAY MESA CRASH

June 13, 2010 (Bonita) – Rodolfo Leal, 47, of Bonita died yesterday from injuries sustained in an accident on Otay Mesa Road at Britannica Boulevard. Leal was driving a red Toyota Corolla sedan westbound on Otay Mesa Road (SR-905) at 2:48 a.m. when he lost control, veered off the roadway and struck a light standard.

CELEBRATE WORLD REFUGEE DAY WITH A 2K WALK AND SOMALI FAMILY SERVICE HEALTH FAIR JUNE 19

 

June 13, 2010 (City Heights) – A 2K fun walk will be held Saturday to promote refugee awareness and senior fitness, followed by the Somali Family Service Health Fair from 11 a.m. to 4 p.m. at the City Heights Community Park, 3795 Fairmount Avenue. Savor ethnic food and entertainment, meet healthcare providers and local refugee/immigrant and nonprofit organizations, and hear from prominent speakers including Mayor Jerry Sanders, Congresswoman Susan Davis, and City Councilmember Todd Gloria.

DISTRICT DISBANDS NAMING COMMITTEE FOR NEW ALPINE HIGH SCHOOL

 

Committee's objectivity called into question amid Reagan name proposal

 

June 13, 2010 (Alpine) – A naming committee for the Grossmont Union High School District’s 12th high school in Alpine has been disbanded by the GUHSD governing board.  

 

“Among other items, our Board clearly heard the request for a community survey, and was reminded that the Bond language included the new high school in Alpine serving both the Alpine and Blossom Valley areas,” Gary Schwartzwald, director of adult education and special projects, wrote in an e-mail to parents in Alpine.

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