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Cancer Rip-Off, We Are Victims of Mass Marketing, By Max Sturman, (Do It Naturally Foundation, 2010, 226 pages.)


Book Review by Dennis Moore


October 2, 2010 (San Diego) San Diego author Max Sturman has written a provocative new book, The Cancer Rip-Off. Sturman reveals links between nutrition and the causes of cancer—and raises probing questions as to why focus has been lacking on prevention.


Countries such as Japan and China seem to have a better grip on the situation than we in the United States. “We are what we eat" may explain why the United States is tied for 29th place among developed nations in life expectancy, while Japan is  first, Sturman observes.


Sturman, who lost his wife to cancer, worked in San Diego's aerospace industry for many years.  Since her death, he has focused his research efforts on nutrition.  He is the founder of the Do It Naturally Foundation. He is also the author of several earlier books; Do It Naturally, No Sugar No Power Will Give Me The Power, Never Get A Cold, and And You Are What You Eat, Dude.


In The Cancer Rip-Off, he tackles the complex subject of cancer--and why we seem to have made very little progress in many years toward eradicating the condition, despite the many advances that we have made in science and medicine.


Sturman suggests it is in the interests of the large pharmaceutical companies that we don't come up with a cure for cancer, thus he titled his book The Cancer Rip-Off. He questions probing questions: "Are they making life-saving drugs that will cure the disease or are they just making treatments that will allow the disease to recur and eventually kill the patient?" Equally troubling, he asks, "If they prolong the treatment, they can make more money. If the company cures the disease, they make less money over time. Therefore, where do the goals of the pharmaceutical companies lie?"and “Do those researchers ever check to see that all the additives in our foods might be contributing to cancer?”


The basis for Sturman's thoughts and beliefs started in 1970, when his wife was diagnosed with cancer. Despite the fact that they made the immediate decision to go ahead and do the surgery, his wife later died. Sturman states that the death of his wife motivated him to write this book.


Sturman gives his definition of cancer as "the body's attempt to eliminate abominations taken into the body." He further states:"Since the dawn of man, we have searched for foods that would sustain us and tantalize our taste buds. After millenniums we found the best guidelines for acceptable foods for the body's sustenance to give us the best results. Yet, some people wanted more variety. And they wanted more excitement to their taste buds. So they went against the established guidelines and their own good judgment. And we have suffered ever since. The poor state of our health today indicates the need to go back to the previously, successful, established guidelines of good food. The natural diet is the one we were meant to follow. We must eliminate today's harmful, overly processed food. Isn't it a possibility that the food we eat has something to do with getting cancer?" That is the crux of Sturman's book.


Sturman also questions the benefits of chemotherapy and/or cancer screenings, stating, "Cancer screenings aren't all that effective. Only the PAP smear has shown a decrease in deaths from cervical cancer by 74%. In contrast mammograms have been shown to cut the risk of death from breast cancer by only 15%."


Sturman further states that "mainstream medicine's approach has been: cut it (surgery), burn it (radiation), poison it (chemotherapy). That protocol has been unquestioned since the late 1800s - but hasn't proved to be effective! Rid the body of cancer cells!"

Sturman also discusses disturbing details about organizations that have the most to lose from curing cancer and indicates that some have satobaged research efforts. You'll also read about how prevention of cancer involves returning to the natural guidelines of choosing the best foods for the body's sustenance and well being, according to Sturman.


A similar link between nutrition and health was noted by another book that I reviewed, Linking Nutrition To Mental Health, by Dr. Ruth Leyse-Wallace, in the East County Magazine. In her book, Dr. Leyse-Wallace states that "to truly live well-to feel good, engage in productive activities, enjoy fulfilling relationships with other people, and be able to adapt to change and cope with adversity - Americans must start addressing mental health with the same urgency as physical health."  With that in mind, registered dietitian Dr. Ruth Leyse-Wallace gathered breakthrough scientific research from around the world to demonstrate how powerfully nutrition can affect our mental well-being as much as our physical well-being.


The correlation between what we eat and cancer is being noted internationally among some top medical and nutritione experts.  "There is growing evidence that many cancers may be prevented through healthy lifestyle, including a nutritionally balanced diet. In addition, nutritional problems can also have a negative impact on cancer management and the lives of patients," Medical News Today reported in March 2009. The article noted that latest research findings on these topics were slated for discussion at the European Society for Medical Oncology in collaboration with the European Society for Clinical Nutritoin and Metabolosim and the Multinational Association os Supportive Care in Cancer at the ESMO Symposium on Cancer and Nutrition (20-21 March 2009).

At a recent meeting of the San Diego Writers/Editors Guild, Max Sturman and Dr. Ruth Leyse-Wallace got together afterwards to discuss and compare notes on each other's books, as it relates to what we eat and nutrition.

Cancer Rip-Off is certainly food for thought, that I recommend you consume.

Dennis Moore is a member of the San Diego Writers/Editors Guild. He has written for LifeAfter 50 Magazine in Pasadena, California, and the Baja Times Newspaper in Rosarito Beach, Mexico. Mr. Moore can be contacted at

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Dr. Mercola has some interesting observations

"Wal-Mart joins Michelle Obama's fight against obesity."

In a low-income section of Washington, first lady Michelle Obama joined Wal-Mart executives recently as the retailer unveiled its "Nutrition Charter," a five-part program that will:

* Reformulate thousands of its private-label packaged foods by 2015 so the products contain less sodium and sugar and no partially hydrogenated fats and oils.

* Make healthy choices more affordable, saving U.S. customers about $1 billion a year on fresh fruits and vegetables.

* Develop criteria for a simple "front-of-package" seal so consumers may identify healthier options, such as whole-grain cereal, whole-wheat pasta or unsweetened canned fruit.

* Build stores in underserved areas in urban and rural America.

* Step up charitable giving to programs that educate consumers about healthier foods.

Max Sturman had earlier written first lady Michelle Obama and mailed her a copy of his book, "You Are What You Eat, Dude." The first lady responded to Max with a letter of thanks and praise for his efforts in educating all Americans about good health and nutrition. Just as he indicated in his books "Cancer Rip-Off" and "You Are What You Eat, Dude," his new book, "Obesity - The Solution," states that there is a correlation between proper nutrition and good health.

"Obesity - The Solution"

Max Sturman has followed up on his book, "Cancer Rip-Off," with another groundbreaking book on health and nutrition, "Obesity - The Solution." In a meeting in his home yesterday, with the editor of "Indian Voices" Newspaper, Mr. Sturman shared with us his views on this healthcare crisis in this country. It is his intent and desire to eradicate this problem through proper education. In particular, Mr. Sturman indicated to myself and Ms. Davis, that American Indians suffer the most from this healthcare issue. In Ms. Davis January issue of "Indian Voices," an article by Patricia A. Rudolphi states: "With American Indians being prone to obesity, Type 2 diabetes and cardiovascular disease, it is especially relevant that physical activity has been shown to increase high-density lipoprotein and apolipoprotein, an important function for insulin production, cholesterol and fat control, and coronary heart disease prevention.

In our meeting at Mr. Sturman's home yesterday, Max indicated to me that the U.S. Military has started banning certain food substances from the diets of Army and Marine recruits, recognizing the fact that there is a correlation between healthy eating habits and healthy living.


Great review, Dennis

The review reminds us that nutrition plays a role in cancer prevention. However, the book author points too much blame at nutrition and pharmaceutical companies.

The common belief that doctors, pharmaceutical companies, insurance companies don’t really want to cure cancer, might have some validity, but we are destined to die anyway from old age. Curing cancer will be wonderful, just as it would be to cure heart disease, diabetes, Alzheimer’s, HIV, influenza, malaria, pneumonia, just to name a few. I’m sure he’s preparing a rip-off book concerning those diseases. I want buy it for fear of being ripped off.

What we consume does cause cancer, but it’s not the real cause or only cause. Other causes include: tobacco, second hand smoke, alcohol, drugs, family history, viruses, bacteria, chemicals, radiation, sunlight, getting older, etc. Aren’t they real causes also?

Cancer Ripoff

Thank you for the kind words.
We desperately need to change our nutrition and lifestyle that is causing the ills of our
people and the answer is through education. The book I wrote "Cancer Ripoff" has been
extensively researched and approved by leading authorities.
If you would like to purchase a copy of this book send a $20 check Postpaid to
Do It Naturally Foundation
5236 Cole St.
San Diego, CA. 92117

Cancer Rip-Off

All great points Curtis! I will make sure the author responds to them.



natural nutrition

What a fabulous read this will make. It will be a bit like "preaching to the choir" for me but I know I will enjoy the information. Thanks, Dennis again for a wonderful book review and for another read that will surely entertain while informing. -Susan.

Cancer Ripoff

Thank you for your kind words.
There is so much work to be done in this area.
The only way I know we can make headway is through the schools
and public libraries We desperately need education,
My book "CANCER RIPOFF" has already been well received by Health advocates.
If you would like to purchase a copy of this book send a $20 check Postpaid to
Do It Naturally Foundation
5236 Cole St.
San Diego, CA. 92117

Cancer Ripoff

Thank you for your encouraging words.
Hopefully, we can help enlighten people about the need for proper nutrition.
This book "Cancer Ripoff" will go a long way to do just that.
If you would like a copy of this book send a $20 check Postpaid to
Do It Naturally Foundation
5236 Cole St.
San Diego, CA. 92117