By Miriam Raftery

December 13, 2023 (La Mesa) – La Mesa Mayor Mark  Arapostathis and Vice Mayor Laura Lothian introduced a motion at the Dec. 12 City Council meeting directing staff to terminate the request for proposals  (RFP)  for electronic billboards. By a unanimous vote, the City Council voted to reject electronic billboards and end the RFP,  following an ECM investigation that found a history of many serious traffic accidents where the billboards were proposed to be installed.

“After considering substantial citizen commentary and careful evaluation regarding this matter, we believe that the placement and installation of digital billboards in La Mesa is inappropriate at this time,” the agenda attachment for item 8.1 stated. “Therefore, rather than expend valuable staff time, resources, and effort processing the RFP, we request that the Council immediately (at this meeting) redirect staff to terminate the RFP and all related actions.”

Public records search by ECM finds 1,805 accidents, including 20 fatalities and 673 injuries from 2018 to the present

By Miriam Raftery

October 12, 2023 (San Diego’s East County) – On Sept. 27, the La Mesa City Council voted 4-1 to ask staff to prepare a request for proposals to erect electronic billboards along Interstate 8 and potentially, other areas in the city.  The action reversed a July 25 vote, when Council rejected a similar proposal by a 3-2 vote. But after the measure was amended to assure revenues from billboards would be used primarily to fund police, firefighting and the arts, the Council majority opted to ignore concerns over public safety and approve soliciting proposals for the flashing advertising along the city's busiest freeway.

Supporters argued that the billboards would produce revenues needed by the city.

But Councilman Jack Shu, who cast the lone vote against the proposal, and other opponents argued that these flashing billboards could distract drivers, particularly near the busy interchange of I-8 and State Route 125 near Grossmont Center regional shopping mall.

How dangerous is that area already?  Council and staff failed to do their research.

To find out, East County Magazine (ECM) obtained public records from the California Highway Patrol.  Our editor requested data on accidents along I-8 east and west throughout the city of  La Mesa from  Lake Murray Blvd. on the west to  Chase Ave. in El Cajon,  since one billboard site would be near the La  Mesa/El Cajon boundary.  We also asked for data on accidents on onramps connecting I-8 and SR 125.

The data reveals that from  Jan. 1, 2018 to Oct. 10, 2023, there were 1,805 accidents in those locations.  Those accidents resulted in 20 fatalities and 673 injuries.