By Miriam Raftery

Photo by Gene Carpenter

September 28,2023 (La Mesa) – Last night, the La  Mesa City Council voted 4-1 to ask staff to prepare a revised RFP (request for proposals) for digital billboards, with Councilman Jack Shu opposed.

The action reverse a July 25 vote, when Council rejected a similar proposal by a 3-2 vote. The major difference? The new plan would provide that any revenues the city receives off digital billboards for the first five years would be spent equally on police, fire protection, and the arts, said Councilman Colin Parent, who introduced the revised measure.

Several people showed up before the meeting with protest signs, such as “Keep digital billboards out of  La Mesa,” though some others spoke in support.